With the current destabilizing trends in value throughout the commercial market it is important to acknowledge the intrinsic components that may add to or supplement value within the marketplace.
Many factors effect value other than the obvious relative to location location location. While location is ultimately a primary factor, the smaller issues my overplay or underplay the location card, often in dramatic ways or sometimes in a more subtle manner. Examples can range from the aspect of near corner verses far corner at an intersection which is signalized or non signalized, depending upon the arterial speed, turn lanes, the location or absence of curb cuts can undermine a perfectly good business location. Research has determined in different situations, the consumer will make a decision regarding a commercial product selection based on a 1-3-5 second sign interaction or logo identification. Depending upon on the street speed, traffic flows, turn lane access and signalization, a buy no buy decision is often made on such short order that is becomes to late to access a site and takes advantage of a commercial product before the site becomes inaccessible or traffic dictates a passby. The suggestion and passby may actually enhance a secondary competitive location further along the same arterial, thus competition located adjacent or nearby may be enhancing to both or all parties in some cases. Thus, once in place, the sign placement, orientation to driveway or alternative access points, facade signage, drive-thru accessibility, all have value in place whereas new constriction may not be able to afford or have the opportunity to access these intrinsic opportunities in place with existing or grandfathered construction.