I posted an entry today at my other blog about agents getting more creative in a down market. One agent here in Northern Virginia using YouTube to give potential (in this case) renters a full view of not only the apartment for rent, but also a little bit of the neighborhood. The production could be a lot better, but it was only three minutes of my time to get a great feel for what was being offered. Since it isn't exactly rocket science to get a video up on YouTube, it's just another great way to showcase listings and get through all the clutter.
Here's the video.
This might seem like a no brainer, but I've been seeing more listings with fewer pictures lately and I wonder how well potential buyers or renters are hooked when they can't see more than one picture of a listing (especially in a down market).