90% of consumers surveyed say that they trust recommendations from people they know.* In a business where referrals and recommendations form the basis for most of our success, the “secret sauce” lies in how we build lasting relationships that lead to more recommendations.

Say Hello to the NEW Top Producer.

When you think about your real estate business, you know that consistent follow-up is the key to turning prospects into satisfied clients. But engaging clients is also the best way to encourage those important referrals.

The challenge is, as an industry we’ve tended to rely on clunky CRM solutions that use canned drip marketing. Today’s consumers see right through clumsy and inauthentic attempts at follow up – what they really want are agents that care and understand their needs, not an agent that’s going to tell them how to spice up a soup or bake a better cookie on a 3-week cycle.

That’s why we’re so excited about the new Top Producer. We’ve turned real estate CRM on its head - and brought meaningful conversations, personalized follow-up and genuine care to your follow-up program so you can build lasting, long-term relationships that help turn prospects into long-term, repeat clients, and help you build a business on consistent referrals.

How does the NEW Top Producer help you?

It’s fast, easy, and FUN: One of the most remarkable things about the new Top Producer is how easy it is to use, and how little time it takes to manage your business. In real estate, the work-life balance tends to weigh heavily on the work side, but Top Producer can actually help put your life back into the mix.

Because it’s a cloud-based application, it’s portable and works on any mobile device, meaning your business database is available at any time, in the palm of your hand. The interface and actions you perform are lightning-fast, so you can literally manage a client, execute an action and schedule a follow-up while you wait in line for a cup of coffee.

Syncs with the Email Providers You’re already Using: One of the great new features in Top Producer is the seamless sync with Gmail and Outlook. Top Producer will sync your contacts and calendars, and it integrates fully with the calendar you already have on your device. It’s easy and hassle-free, and keeps all your contacts and appointments in-sync in the office or on the go.

Intelligent Lead, Contact, and Pipeline Management: One of the biggest challenges agents have with their business is contact-management. There’s a lot of people you have in your system, some will buy today, some tomorrow, some next year – and the key to building a successful pipeline is figuring out which client fits in which bucket. Top Producer intelligently parses your pipeline for you – it lets you know when prospects interact with the stuff you send them, and alerts you when you need to follow up. It really takes the stress out of long-term follow-up, and helps keep you on track, no matter how busy you get.

Top Producer has revolutionized real estate client management with this new release. When you experience Top Producer, and actually see it in action for yourself, you’ll find a CRM that’s easy, effortless and liberating. You’ll finally have the ability to put your business on your schedule, and free up some time to live your life.

If you want to restore your work-life balance, encourage referrals, and simplify your business, take a look at the NEW Top Producer.