How effective is this marketing strategy? Looks like a FSBO on a low budget!

Mortgage and Lending with Ditech Mortgage NMLS #70388

I wonder how many calls this FSBO has gotten so far?  They have put up several signs like this one around town.  I'm sure they'll get some calls because as a rule, buyers think that they can get a deal from a FSBO and it looks like this particular FSBO is trying to portray the image of a non-professional.  The fact that these sellers want "cash only" shows that they are not familiar with the real estate market. 

Speaking of FSBOs, here's a tip for your listing appointments.  Here's a script for FSBOs that works:

Did you know that there are 4 types of buyers?

Contingency buyers - must sell first; Investors - looking for a deal; first-time home buyers and relocation buyers.  Which ones are calling you?

Contingency buyers and investors typically call FSBOs and those are the worse kinds of buyers to negotiate with for a good sale.

If you want the first-time buyers and relocation buyers, you need to be listed with a good realtor that can market your home in the best possible light with signage, on the Internet, in the local MLS, in the real estate books, in the newspapers, etc.

Posted by Sam Thompson

Senior Loan Officer

Southern Trust Mortgage - 910-852-9415

Helping you GROW your business! - SC - NC




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Susan Neal
RE/MAX Gold, Fair Oaks - Fair Oaks, CA
Fair Oaks CA & Sacramento Area Real Estate Broker

It looks like they're looking for an all cash offer, which meansthat even if they do get calls, they will likely be dealing with an experienced investor who might take advantage of the fact that they have no representation.  Very dangerous on many levels!

Nov 01, 2011 05:02 PM #1
Carlotta Remong
Berkshire Hathaway HS N.E. Prime Properties - Newport, RI

Sam, it looks like  a very low budget marketing strategy that probably will not work. And they will probably go with a Realtor sooner or later if it is not too late. And worse case scenario it becomes yet another foreclosure.

Nov 01, 2011 05:34 PM #2
Ralph Janisch ABR CRS Broker
Janisch & Co. - Conroe, TX
Selling Northwest Houston to good people like you!

I see lots of similar signs around Houston.  My guess is that many of them are Real Estate agents skirting the rules since a lot of them that I see are identical and placed on lots of corners in an area at the same time.  I've always been tempted to call and/or google to see and maybe report to the Real Estate Commission since the rules clearly say that Brokers info must be included.

Nov 01, 2011 10:57 PM #3
Lynn Tardibuono
Sun Pacific Mortgage and Real Estate - Santa Rosa, CA
Sun Pacific Mortgage and Real Estate

All I can say in wow.... but hey, you gotta try it all in a market like this. Here at Sun Pacific Mortgage and Real Estate we used to have an FSBO program to help direct home owners in the endeavors to sell. It might be both profitable and a good way of building rapport to come up with a similar program. That sign is SomeHow not professional...

Nov 02, 2011 08:05 AM #4
C. Lloyd McKenzie
Albuquerque, NM
Living Albuquerque

It is incumbent upon REALTORS to help this FSBO.  Most of them, after they have come to the realization that Sling houses are not as easy as it seems...ends up with a realtor anyway

Nov 04, 2011 03:08 PM #5
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Sam --- pretty low-tech marketing.  Can't wait to see the "sold" sign.....waiting....waiting....waiting....

Nov 07, 2011 04:35 AM #6
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Ditech Mortgage
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