YouTube as a marketing / search engine ranking tool.

Real Estate Agent with My Florida Home Store

I'm starting to see a lot of Realtors using to present listings and for self promotion. I don't know how long Google will allow Youtube videos to rank high, but it is very easy to get ranked for something like Denver state just by putting up a video of yourself or clients. There are a few local realtors that are taking advantage of this and getting ranked pretty good for a simple video. The few I have seen have been testimonials and one self video commercial. All of the videos were low quality, but that can be fixed by using a professional or good video equipment.

If you are interested in putting a video up of a testimonial it's very easy and free to do.


  1. Create video on camcorder or camera (with video capture)
  2. Edit video, add your logo and website address
  3. Open a free Youtube account
  4. Submit video and add all relevant keywords (Examples below)

When you submit your video, make sure you name it after the keyword you are going after. For example if you want people searching Denver real estate to find your testimonial/commercial, make sure the title of the video is something like "Denver Real Estate Agent - Testimonial". For your tags I would put in all of the important keywords like Realtor, home, real estate, property etc..

Last but no least, make sure you put your website in the description, so people can find you easy. After a few days your video will show up when you do a search on Youtube, and it should show up on Google in the coming months. It all depends on how popular the keywords are.

I have read that Google will more then likely stop giving Youtube such high rankings for popular search keywords, but in the meantime, you might as well take advantage.


We accept referrals for Tampa Bay real estate, Clearwater real estate and St. Petersburg. We are currently paying 30% for all referrals.

Comments (4)

Lauren Corna
Archway Realty, LLC - Southlake, TX

Phaedra-  Great Post !!  I did see a MLS listing on and thought it was a great idea as another way to market a property.  It was actually linked right on the listing as a virtual tour.

Thank you for the information !!

Nov 01, 2007 09:35 AM
Jennifer Esposito
JenRan Realty, LLC - Woodstock, CT
I hope to use Youtube in the near future, it can't hurt.
Nov 01, 2007 10:08 AM
Mike Klijanowicz
Cummings & Co. Realtors - Perry Hall, MD
Associate Broker @ Cummings & Co. Realtors
Nice job and thanks for sharing such quality information.  I am currently working on some ideas I have with video, like making my own video to mail out to FSBO's and Expired/Withdrawn listings.  Do you have any idea on what kind of video editing software is good that is relatively cheap for an amatuer?
Nov 14, 2007 12:56 AM
Nathan Cook
BCR (Brazosland Classic Realty) - College Station, TX
That is an interesting idea!  YouTube IS becoming more and more popular.
Nov 15, 2007 07:55 AM