I catch on to certain concepts pretty quick. For instance, Beowulf made sense the first time I read it many moons ago. And continents? I can name all seven!
But regardless of how many times good people told me, the concept of constant prospecting was above my pay grade. Let me get 3-4 deals in escrow and prospecting efforts would hit the brakes. After all, guiding deals to closing is almost a full time job by itself.
And then the final deal closes...All the calls from inspectors, banks, title folks, etc. grind to a halt. All of the sudden next month's coffer is empty.
In the industry this is know as riding the roller coaster. The high of four closings is met with the immediate valley of an empty escrow folder. Long dormant prospecting activities then must be used to earn new business. Every noticed how long it takes the roller coaster to reach the top of the hill?
In order to make the real estate ride more enjoyable, one should seek to flatten the hills. The best way to accomplish this is consistent prospecting. Nothing Algebra-like here, simply seek new business every single work day.
Just like you would a client meeting, block 1-2 hours every day in search of new business. Hit the phones, email, street, in search of new clients. The trick is to simply 1) make a list, and 2) contact the people on said list. Repeat everyday to keep the bill collectors at bay!
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