iPhone 4 - Radically transform your Apple iPhone 4 with a super wide angle lens

Services for Real Estate Pros with

The video below was filmed using an iPhone 4 with a custom built for real estate video super wide angle lens case.  The iPhone fits inside a heavy duty Ballistic Brand case that has a small adapter ring permanently mounted on it.  The lens setup then simply screws on/off with the small lens only being used for photos and the small and big lens being used together to shoot video.
I have also added a full external microphone kit and lighting unit to the HDhatStore that really allows you to leverage the full capabilities of your iPhone 4 or 4S. 

The video below demonstrates just how radically this super wide lens rig for your iPhone can improve performance. 


Lens and Case Construction(below)


Photo below shows capture area with no lens(red), with smaller lens(yellow) and with the ultra wide video lens(entire area)


Photo Comparison(Below)



Mark Passerby,

Fernando Herboso - Associate Broker MD, & VA
Maxus Realty Group of Samson Properties - Clarksburg, MD
301-246-0001 Serving Maryland, DC and Northern VA
I'm sold....
Nov 02, 2011 01:16 PM
Mark Passerby - Lansing, MI - 517-896-4376

I will be working on the tutorial which shows me filming(adjusting/locking exposure and focus) as I move using the default camera app in IOS5 on the iPhone 4. 

Innovative agents need to re-think isn't just a tour of a home any is a way to deliver an entire listing...beds, baths, property description, school proximity map, aerial flydown of neighborhood, agent contact info. etc. inside a single video that can be viewed the way buyers want a single video! 

If implemented and done right video can dramatically change an agent or Brokers market share so fast the competition will be wondering what the heck happened.  The key is an exponetial jump in what you provide vs what your competitor provides in your local markets. 


Nov 02, 2011 01:31 PM
Kathy Toth
Ann Arbor Market Center Keller Williams - Ann Arbor, MI
Ann Arbor Real Estate Experts - Kathy Toth Team

Now that is a great little add-on.  Seems to be taking great shots.  I am looking forward to your video tutorial.

Nov 26, 2011 09:52 AM
Mark Passerby - Lansing, MI - 517-896-4376

Hi Kathy,

The tutorial has been posted here 

We also have added the same wide angle lens setup on our case with tripod mounts which is now a huge seller for fact in just over a week we have shipped the new case into 4 countries and doubled our store sales over last month.  The link to the newest case is here and pics are below


iphone 4 super wide angle lens


iphone 4 super wide angle lens

Nov 26, 2011 10:09 AM
Eileen Begley
Coldwell Banker, DelMonte - Carmel, CA
Monterey Real Estate

Looks useful! Guess will get my new iphone first and play with the video and camera. Like my little point and shoot though and it takes pretty decent video too and has wide angle... but may change my mind. :)

Dec 19, 2011 01:16 PM
Mark Passerby - Lansing, MI - 517-896-4376


I will be reviewing a couple of wireless mic's for the iPhone this week and posting on my AR blog.  One of the mic's if it works like it claims will be extremely useful and take just seconds to setup.

The wide angle case above brings the iPhone down to 14mm which most point and shoots out of the box are shooting around 28mm and often on the Point and Shoots you will notice the video is less than what the photos are.

For example the iPhone is a great example.....switch your iPhone to photo then while holding it steady switch to video.  You will notice that the video setting is considerably 'less' wide.  In fact the iPhone without any lens shoots photos at a not to impressive 29.5mm and when switched to video that gets even worse by jumping to 40mm.

So adding the small lens(which is used for photos) to your iPhone doubles the photo capture to 14.75mm!
NOTE: When shooting that wide it is important to hold the iPhone level and point it into a room and shoot...and WOW it is a radical transformation. 

Then for video you simply screw on the big lens which adds another 30% on the video setting.  So the math for the video is 40mm(iphone without lens) x .5(small lens) x .3x(big video lens) = 14mm super wide video.  There are technical reasons why doing it this way by stepping up lens actually results in low distortion ultra wide video.

Many agents go to Best Buy and they see a $900 DSLR marked with 18mm - 55mm and of course the assumption is that the camera is shooting 18mm....but not really in fact not even close(the lens though is in fact 18mm so it is majorly misleading to the avg. consumer).  Consumer DSLR's have what is called a 'cropped' sensor so for example Canon's have a 1.6 crop factor so that 18mm lens is in fact an 18mm lens but the sensor inside the camera only captures and records 18mm x 1.6 = 28.8mm which isn't so great.  So the agent then has to shuck out the bucks for a 10mm lens($500) which will allow their DSLR to shoot 16mm(10mm x 1.6).....which is still less than the iPhone with the lens mentioned above. 

Mark Passerby, HDHat

Dec 20, 2011 03:02 AM