FREE SEO Opportunity That Most Real Estate Pros Are Overlooking

By
Education & Training with MarQeteer

SEO Link BuildingWe SEO geeks have a saying:  "Content is King, Linking is Queen."

The gist of this is that before you focus on driving people to your website/blog and acquiring links to your page, you want to make sure people will like what they see once they're on your page.  Mainly, you want your content to be engaging, thoughtful and (most importantly) readable.  Complete sentences and correct grammar still count once we're all in adulthood...especially in this Internet age.

Which brings us to the "linking" portion of our show referenced in the headline of this article.  I was doing some research for one of my clients here in Pennsylvania earlier this week and literally stumbled across a wonderful SEO linking opportunity that won't cost you anything but about 5 or 10 minutes' time once a month.

I have written for Realty Times for several years and have always liked their platform and format.  I believe it's an excellent resource for information.   There is a Market Conditions page, where you can literally go, choose your state and specific area and give a brief professional opinion of your current real estate market climate.

There is one major problem, however:

Many areas have not been updated or reported on in over a year!  And most areas don't have consistent monthly reporting!

That means no Realtors are reporting on these areas consistently, which is a HUGE mistake.  Not only is this nice exposure on a high profile real estate news site, you will get a quality link to your website each time you leave your assessment and rating of your local real estate market!

This is a great linking opportunity!

There is a great need for education amongst consumers.  Home owners, sellers and buyers need good reliable information delivered consistently by someone in their own back yard.  I recommend that you go to the Realty Times market assessment form and fill it out once a month for your area.  This will build consistency in a visible forum and help establish you as a dependable local resource for visitors.

Each published assessment will have a link to your website from the Realty Times market conditions page for your area.

SEO is so very important to getting found online and there is no one magic pill.  There are, however, a lot of good simple opportunities that get overlooked and this is one of them.  Just please...if you do this, put thought into what you write and make it easily readable:)

Leave your local market conditions assessment on Realty Times’ market conditions page here.

Contact me at 717-538-8940 with any questions about Internet Marketing or SEO, email me at marqeteer@marqeteer.com or visit my website:  Top Real Estate Coaches/Top Internet Marketing Consultants

(NOTE: my apologies if you get a Malware warning on my site.  I was hacked and as of 11/4/11 I'm waiting for Google to finish making sure my site is clean.  In the meantime, you may just want to email or call me)

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Re-Blogged 5 times:

Re-Blogged By Re-Blogged At
  1. Cheryl Ritchie 11/04/2011 02:25 AM
  2. Gail Robinson 11/05/2011 06:05 AM
  3. Yvonne Burdette-Van Camp 11/20/2011 02:51 PM
  4. Winston Heverly 12/30/2011 12:57 PM
  5. Praful Thakkar 01/31/2012 03:57 PM
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Show All Comments
Rainer
17,970
Kim Alvis
Cardinal Point REVA | Aspired Muse Web Designs - Charleston, WV
Real Estate, Web Designer & Marketing Specialist

Great concept and I was all on board recommending to clients to submit market reports for their specific areas.  

Unfortunately, reporting through "free" submission does not provide a link to your website.  While the "free" submission form requests the URL of your website as part of the submission process, it does not link to that website.  

In addition "Narrative" section does not permit HTML, negating my thought of writing a full blown market report as a blog post, submitting a summary report to Realty Times and linking to the blog post.

Apparently the only way to have your website linked is through a paid subscription to Market Conditions Reporting at $599.95 annually.  

Here are recent submissions under the two scenarios:

Free Market Report - http://realtytimes.com/rtmcrcond/California~San_Francisco~EARA-8KVKF4

Paid Market Report - http://realtytimes.com/rtmcrcond/California~San_Francisco~andrewlamont

My opinion, that's a lot to pay for the ability to report monthly market conditions.  Would be interested to hear your thoughts as to the ROI.  

Nov 07, 2011 03:10 AM #125
Rainmaker
131,495
Karen Pannell
Real Living / Home Realty - Owensboro, KY
Owensboro KY Real Estate -270-903-2167 Homes, Cond

Mark, Thank you!  I'm gonna do it!!!!!

kp

Nov 07, 2011 03:57 AM #126
Rainmaker
207,141
Margaret Mitchell
Coldwell Banker Yorke Realty - York, ME
Seacoast Maine & NH Real Estate

Great opportunity for synergy.  If we are posting market reports to Active Rain, why not get a little more traction from Realty Times?  Thanks for the tip.

Nov 07, 2011 04:33 AM #127
Anonymous
Kyle Mazaris

Great tip!!! I will be implementing this Strategy immediately in my area!!!

Nov 07, 2011 04:41 AM #128
Rainmaker
75,256
Mark Boyd
MarQeteer - Lancaster, PA

Kim,

Thank you for your input and I'm waiting for more feedback from agents.  I'm concerned that this offering from Realty Times may be a sneaky monetizing MO, which would be disappointing.  It wasn't always that way, as I first found out about it a few years back from agents who were thrilled with the links.  But perhaps they've made it a paid service now.

Much the way ActiveRain did with their services.  A lot of us AR old-timers never had to pay for "Rainmaker" status, but now it's a monetizing effort that's driving a lot of experts away.   From a sales standpoint, giving all of us "Rainmaker" status would provide a sales tool for getting others to pay for it, i.e. showing potential new clients how many people are Rainmakers on AR.  I don't know that it happened this way, but it sure does look like it.

I'd hate to think the Realty Times thing is about monetizing now.  I hope it's not.  If it is, I agree with you...not worth it to pay for those links.  There are too many other legitimate venues out there that require only effort.

And I certainly plan to share them:)

Thanks again for your insight!

Cheers,

Mark

Nov 07, 2011 05:41 AM #129
Rainmaker
810,257
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

Mark:

I'm going to try what you suggested.  I did go to the link you provided and tried to preview what I had written.  Thanks for the tip.

Nov 07, 2011 05:49 AM #130
Rainmaker
220,026
Judy Orr
HomeSmart Realty Group - Orland Park, IL
SW & Near West Chicago suburbs

I agree with Kim.  I went and submitted two market reports until it appeared that I was not getting a link unless I paid.  I'll continue posting them on my multiple blogs - they got two freebies from me but no more!  The truth is, you really have to question that if I didn't know about this feature, how many buyers/sellers ever show up on those pages?  No link, no more effort from me. 

Nov 07, 2011 06:36 AM #131
Rainmaker
75,256
Mark Boyd
MarQeteer - Lancaster, PA

Judy, thank you for your input.  I'm incredibly disappointed that it's come down to what amounts to a bad monetizing decision on their part.  Didn't used to be that way, but it seems to have devolved into that:(

Thanks for sharing your experience.

Nov 07, 2011 06:44 AM #132
Rainer
12,647
Jerimiah Taylor
Keller Williams Southern Arizona - Tucson, AZ

Great info!  Thank you!

 

Jerimiah Taylor

Tucson homes and real estate

Nov 07, 2011 10:39 AM #133
Rainmaker
502,163
Heather Tawes Nelson
Realty ONE Group - Scottsdale, AZ
Associate Broker, ABR, CLHMS, CRS - Scottsdale, AZ

Hi Mark - What a great tip and new resource. Thanks for passing it on!

Nov 07, 2011 11:00 AM #134
Rainer
58,977
J S
McMurray, PA

This is great!  Thank you so much for the Post...I am updating and linking.

Nov 07, 2011 12:49 PM #135
Rainmaker
505,366
Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC

Even if you pay for the link it is still a dynamic redirected link. Last time I checked, the search engines could not get past the '?' in a url. These dynamic links all have a '?' in them.

Have the search engines developed the ability to read past the '?' and make it to the link? If not then these links do not exist in the eyes of search engines.

Nov 08, 2011 12:50 AM #136
Rainer
4,966
Raffi Antepyan
Sutton Group - 1st West Realty - Coquitlam, BC

Thank you for the tip

Nov 08, 2011 03:00 AM #137
Rainer
4,007
'GG' Garcia-Roberts
Long and Foster Real Estate - Temple Hills, MD

Great Information!!  Thank you and please keep up the great posts!

Nov 09, 2011 05:42 AM #138
Rainmaker
236,998
Dale Taylor
Re/Max 10 New Lenox Illinois - Frankfort, IL
Realtor = Chicago Illinois Homes Townhomes Condos

I followed your lead and made several initial posts.  We'll see if it turns into future business.  Thanks so much!

Nov 22, 2011 06:32 PM #139
Rainmaker
1,676,510
Winston Heverly
Winston Realty, Inc. - Atlantis, FL
GRI, ABR, SFR, CDPE, CIAS, PA

Came across this post again, and thought what great information as we head into 2012. Positioning seems more important then ever.

Dec 30, 2011 12:45 PM #140
Rainmaker
508,598
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta
I have such a better understanding of how to help boost SEO thanks to ActiveRain blogs. I appreciate your contribution!
Jan 27, 2012 12:08 AM #141
Rainer
135,682
Matt Robinson
Professional Investors Guild - Pensacola, FL
www.professionalinvestorsguild.com

Hey, thanks for giving us the heads up about this.  I guess I better get over there and do a market update on my area...even if I am a little late to this post.  So many things to do, so little time...

Apr 24, 2012 06:15 AM #142
Rainmaker
273,670
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

What a great idea! I will do my city right away. Thanks.

Oct 16, 2012 01:37 AM #143
Rainmaker
260,521
MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Braintree, MA
Massachusetts Broker Owner

Hi I filled out the online form, I did not see the list of cities which may be available- I am from Massachusetts - many thanks for your positive suggestions!

 

Dec 18, 2013 06:30 AM #144
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