Why do They Call It Selling Real Estate Anyway? It's not like Selling Pencils

Reblogger Heidi Tourangeau
Real Estate Agent with Keller Williams Realty East Valley

What amazing insite into our profession! It's funny that the post you read, about the gal who had issues with her 'selling abilities' because I've often thought about my job as an Agent and never really understood why we were calls Sales agents; I mean, I suppose I could understand a Sales Agent in the New Homes Industry, but even that might be a stretch.

I loved this post because it really nails what it is we do and I just had to re-blog! Thanks SO much Carol Ann!! Brilliant :) 

Original content by Carol-Ann Palmieri S-96414

Why do They Call It Selling Real Estate Anyway?  It's not like Selling Pencils

I have never considered myself a "sales" person.   I read a gal's post today. She was questioning whether or not to stay in the field feeling that she wasn't comfortable with her sales abilities. The first thought that came to mind was,

Why do they call it Selling Real Estate anyway?    Do any of us think that it's like selling pencils or something?    No buyer is going to let themselves be "sold" into making such a large purchase.   Especially one that you can't return!    You can push a pencil on someone and that might be selling, but telling a person why they need this $500,000 dollar house instead of another just doesn't work.  On the flip side, does anyone think we can talk a person into selling a home when they don't want to?    Can you imagine someone going through the home sale process because their agent was a quick and convincing talker?   I don't think so.   sales pitch

So instead of calling it Selling if we called it consulting or something else wouldn't it take a lot of pressure off all the parties involved?    It would be more accurate, wouldn't it?     What do Realtors really do any way?    We Research, Investigate, Evaluate, Negotiate, Facilitate, Market, Promote, Educate, Coordinate, and Communicate just to mention a few things.       If we stopped calling it selling, there might be a higher degree of trust  on the part of Buyers and Sellers.  They might not not worry that we are trying to get them to do something that we couldn't possibly do anyway.    

I will admit.  There are times we need to recognize that someone wants to make a purchase and needs a gentle nudge, but that comes with experience and getting to know your buyer or seller.  That nudge comes in the form of opinion.   We are not "selling" them. 

The only thing we might actually "sell" is ourselves or our services.   What sets us apart in the crowd.   One doesn't need to be a hard sell or an in your face kind of person to do that.    Confidence and ability to complete what you say will can win over even the toughest skeptic.   

Would  the real estate field would attract more folks to it if the word "sales" wasn't used in front of agent?   We do have to have to be great communicators with exceptional organizational skills as well as an intense degree of dedication, but sales skills, I wonder.

If you don't want to be sold, but want an agent that will guide you through the real estate process from locating to evaluating and negotiating the home of your dreams... I'm your gal.   

  Call me, Carol Ann Palmieri at 508-494-9061  


Carol-Ann Palmieri

Al and Cal Realty Group



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Warm regards,

Heidi M Tourangeau

Cell: (480) 862-2597
Office: (480) 759-4300
Fax: (888) 900-1603

Keller Williams Realty Sonoran Living
4621 E Chandler Blvd., Ste 160
Phoenix, AZ 85048


MichelleCherie Carr Crowe .Just Call. 408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

I have to agree that the "sales" part is what kept me from practicing real estate for many years.

Nov 04, 2011 07:40 PM