What makes a good blog? Obviously, the content has to be interesting and the title attractive to lure the reader in. There are many topics to choose from and though many may not agree that some topics are not Real Estate related; they need think again.
REAL ESTATE IS ALL AROUND US!
LOCAL AREA and NEIGHBORHOODS: If I am to be considered the “local expert” I better know my area. In Growing Up in the Mililani Community I not only give information about the Mililani Community but also HISTORY OF OUR MARKET throughout the years. Being a long time resident of the area gives me the extra expertise on our local area and neighborhood but all the businesses around my area too. If your client asks about the restaurants, where the library is and nearest schools in the district where they are planning on purchasing a home do you have the knowledge?
MARKET REPORTS: I know my market and research to compile data on the number of sales and sales prices for each month compared to the month before and for the same time the year before. Anyone can do a market report but are you making it interesting enough to keep the reader engaged? Adding a few pictures or a chart to my Hawaii Homes Market report gives my Mililani Market Report for October 2011 a wonderful pop!
PERSONAL POSTS: Writing about ourselves does not mean to only let the public know about what we will do for them. I write about my family, experiences, trials and tribulations and showing a bit of me and who I am throughout my writing. It gives the consumer a peek into who I am and will also be the determining factor that tells them to pick up the phone and call that “person behind those written words”! Remember, the words written are only words unless the writer can put those words into life!
REAL ESTATE INDUSTRY INFORMATION: We all can tell the world about contracts, loan programs, staging importance and more. KNOWING my state laws and contracts is a must but do I give my post on any topic added zeal to keep the reader interested? I write as if I am walking alongside the reader as if conversing face to face. While writing I am in the mode as if I am speaking WITH them and certainly not AT them. In this way it gives a personal touch to the information I am giving the consumer. Again, words are only words unless I put those words into life!
REAL ESTATE IS more than just buying and selling property.
It’s knowing my laws, contracts, my community and more…
…and it’s about this person behind my written words!
Are YOU engaging your reader?
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