I was browsing the net this morning and ran across something new that is happening in the California real estate world..(Leave it to the Golden State)..Teams of actors are being hired to play a "happy family" during open houses. Attractive people recreating domestic bliss in hopes to attract buyers.
I know we have all baked cookies, or made a big pot of rich aromatic coffee before curtain time, but have any of you ever hired actors to come to your open house to play board games, or to frolic in the back yard pool?
We as Realtors have always been taught that the seller should not be home when you bring prospective buyers to look, and I agree that- they should be gone..If a buyer feels like they are intruding when a seller is present during a showing, don't you think they will feel even more out of place if they are "crashing" a birthday party, or a family game of scrabble? Imaging saying this to your customer when they ask if it is okay to look-"Oh, don't mind them, they don't actually live here, they are just hired to show you just how great it will be for your family to live here."
Do any of you have experience with the "Staged Family"? If so, I would love to hear your take on it...

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