“Yeah, it’s a great marketing tool for multi million dollar homes”… that’s what I often hear from people when I mention real estate video tours. It makes sense to market a million dollar property with high definition, high quality video. But what about for the average listing?
I recently produced a video tour for a home that’s nearly 9,000 square feet with a 2.5 million dollar price tag. Then, I went to my next shoot…a 1500 square foot townhome with an asking price of less than $170,000. And it reinforced what I’ve always believed about real estate video tours….size doesn’t matter. (Yes, another blog about "size"...snicker, snicker)
True, the townhome doesn't have the seven tier waterfall or dramatic entry, but the video does show the home buyer how the rooms flow into one another and gives a vivid look at its special features.
Whether it’s an entry level home or a luxury property, video lets the buyer get a feel for the home’s layout, to hear and see the sights that bring a property to life, but best of all, the video tour promotes YOU and your brand.
When considering real estate video, just remember that when it comes to your listing’s size, it really doesn’t matter.