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Signs, Signs Everywhere Signs. . .

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Real Estate Agent with eXp Realty WA# 80462

There's this enormous, I might even call it, "stately mansion" at the top of a hill, as you enter in to one of Seattle's more prestigious neighborhoods. Since the street approaching it is an elevated arterial, it's one of the only ways in or out of the neighborhood. So, I can only guess that several thousand cars drive by the sign on any given day. A local agent's two-post sign prominently displaying his name and brand has been parked in front of the home since. . . wait for it. . . JUNE 2006! Yup, we're sneaking up on five and af half years.elevated roadway

Guess whose house it is? Wait for it. . . oh YEAH it's the listing agent's house, or maybe one of his immediate relatives- you knew it would be, right? Think he's actually trying to sell that house? Hmm, I'm gonna guess NOT. Think he's trying to burn his name into the retina of every unsuspecting passerby? that's probably more like it. But wait. . . would you hire an agent who took five years to sell your house? I'm pretty sure I wouldn't.

I did a transaction with an agent several years ago, who was having a tough time making the house available to show, due to a single-parent/ young child, tenant-occupant with a pit bull (for starters). I did end up managing to show it (and sell it), but I still remember the agent telling me in a phone call "I don't care if it takes a year to sell it, it means people are driving by my name and phone number every day, free advertising ha-ha." That, as a seller, is not a sentence I want to hear coming out of my listing agent's mouth.

Sharp edged signIf you're thinking about buying: please think twice before driving up to a home with a for sale sign in front, getting excited about it, and just calling the number on the sign. You may end up on the phone with the most wonderful, conscientious person you've ever met, but don't assume because the house looks nice, the person who answers that call is too. And fellow agents, please with the gratuitous signs, you're just making us all look bad (publicity we certainly don't need).

 

Posted by

Iheartwestseattle.com logoRoger Steiner, Broker

WWW.IHEARTWESTSEATTLE.COM

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Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Roger and/or Dale:  it certainly makes you wonder why someone(owner and/or agent) would want a sign in front of their home for any unreasonable length of time.  As far as "effective" advertising -- I think a SOLD sign rider speaks volumes.  

Nov 26, 2011 03:36 PM
Mike McCann Nebraska Land Broker
Mike McCann - Broker, Mach1 Realty Farm & Commercial Land Broker-Auctioneer Serving Nebraska - Kearney, NE
Farm & Commercial Property For Sale 308-627-3700

Yeah...That agent is working the system.  I would think that there would be an ordinance or something against that... 5 1/2 years may be a record for any that I have heard of...we had one here for about 4 1/2 years and it finally disappeared a few months ago.

Nov 26, 2011 03:38 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Roger, I often see signs stating, "Rural Land for Sale" when driving on highways, particularly the Interstates.  A large sign will read, "500 Prime Acres for Sale"; it is placed in front of an attractive piece of farmland or timberland.

But a call to the Listing Agent's phone number on the sign, reveals that the Property for Sale is miles away, and bears no resemblance to the Property that you thought was For Sale.

Nov 26, 2011 03:39 PM
Florida Tolbert Team Keller Williams Advantage
Keller Williams Advantage III Realty in Lake Nona - Orlando, FL
Keller Williams Land Luxury Division Specialist

But there are still agents who think it is smart business to take ANY LISTING whether it will sell or not just to put out a sign.

Someday they will figure it out or just get out of business.

But for all those agents who think it only takes a sign in the yard, I say thank you and I will get your expired listing and a customer for life after they see the difference in quality of agents.

Nov 26, 2011 03:54 PM
Sonja Patterson
Keller Williams - BV - College Station, TX
Texas Monthly 5-Star Realtor Recipient for the Hou

Roger, I think we as realtors are esp. aware of signs, while most people don't notice them.  There are SO MANY signs nowadays...it's just another annoying sign.  And yes, I agree that the best advertising is my sign up for 30 days or less with a SOLD rider on top!

Nov 26, 2011 03:58 PM