It’s Not What You Say That Matters, It’s What You Do.

Real Estate Agent with Solutions Real Estate CA DRE #01490977

It’s Not What You Say That Matters, It’s What You Do.


Or is it?


Consider this:


You spout off all sorts of “promises” about the print and on-line marketing you are going to do at the listing presentation, but don’t deliver


You imply, or worse state, you will get the sellers a certain price, but fail to deliver


Do you just spew out statements designed to impress without thinking about the consequences?


Are you an automaton in your communication?In these, and other examples I’m sure you can think of, what you say may NOT be what really matters.


It’s what you do that makes the difference.


The proof is in the pudding as they say.


We often hear “under-promise but over-deliver.” It’s a smart thing to keep in mind. Better to impress than cause distress.


The problem is the discrepancy between what you said and what you did. And what are they likely to remember?


You said THIS but you did THAT.

It’s human nature.


Anyone can make promises, commitment, and assurances. But it’s what is delivered that is likely to make the difference. And that's what will most likely be remembered.


Things don’t always go the way we want or expect, even with the best intentions. So be careful about what you say. You may not be able to deliver. And that’s true not just in real estate, is it?


Be careful what you say - it may come back to bite you and you know where.


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Lenn Harley 11/08/2011 09:43 PM
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Elisa Uribe Realtor #01427070
Golden Gate Sotheby's International - Oakland, CA
Opening the Doors to California Homes -East Bay

That picture is so mesmerizing i almost forgot to read your blog post:) Where was that taken? It's kind of creepy but intriguing at the same time.

Nov 10, 2011 03:22 AM #51
Kate Akerly
Kaminsky Group - Manhattan Beach, CA
Manhattan Beach Residential Sales

We've been running up against a number of brokers in our market that are happy to overprice properties to get the listings.  They appear to have no concern for what the property is actually worth.  It's not unsual to hear from the seller that an agent told them it could sell for 20% over what the comps suggest.  Of course, when these agents secure the listing things only go downhill from there.

Nov 10, 2011 03:29 AM #52
Eric Kodner
Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes - Minnetonka, MN
Wayzata Lakes Realty: Twin Cities, Madeline Island

Jeff - Caught a glimpse of you last night at the CRS welcome party, but you got away before i was able to catch up with you.  Hope to find some time to chat with you in the next few days!

Nov 10, 2011 03:51 AM #53
Zoe Horlick
Schwab Realty, Inc - Sequim, WA
Buying and Selling,its all about YOUR needs

Jeff, you are so right on I like to let them know right up front what I do, and if it is not what they are looking for that is okay..some people have a emotional attachment to their home and it is hard to get them to see the picture that the market does not see it their way.

Nov 10, 2011 04:49 AM #54
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Oh if we can all remember this....and under promise, or better yet....completely deliver

Nov 10, 2011 04:58 AM #55
Brett Richman
Summers/East Coast Realty Group - New Orleans, LA
New Orleans Louisiana Real Estate

I like to clearly spell out what my clients can expect from me from the start.  Honesty is the best policy, especially when trying to manage expectations. 

Nov 10, 2011 05:08 AM #56
Linda Gurtel, CRS
Coldwell Banker Residential Brokerage - Glastonbury, CT

So true, sometimes we forget what we say and do something else instead.

Nov 10, 2011 05:22 AM #57
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

It's just as important to say what you're going to do and as Karen, #57 stated, deliver what you say.

There are so many moving circumstances that have consequences that could derail any transaction, so being pragmatic is a virtue that many agents are afraid to address with their future clients or client because of their potential loss of income.

Every agent should have an exit plan for their client and themselves and sometimes exiting before you get started is a better option, isn't it?

Nov 10, 2011 05:24 AM #58
David Popoff
DMK Real Estate - Darien, CT
Realtor®,SRS, Green ~ Fairfield County, Ct

I have always said actions speak louder than words but unfortunately folks have short memories to one needs to blow their own horn in this business.

Nov 10, 2011 06:01 AM #59
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Very well said and I agree.  However, honesty has cost me business.  I guess I will continue to be honest though.

Nov 10, 2011 06:30 AM #60
Brad Baylor
ERA Coup Agency - Milton, PA

I've been doing this for 3 1/2 years and I never promise I'm going to do something and then not do it.  Great post.  Thanks!

Nov 10, 2011 06:48 AM #61
Murray Scotton
Royal LePage Benchmark - Calgary, AB

Jeff so very true!

As the saying goes...."Actions speak louder than words"

Nov 10, 2011 08:13 AM #62
Mel Ahrens, MBA, Kelly Right Real Estate
Kelly Right Real Estate - Hood River, OR
Customized Choices for your Real Estate Needs

What an important thing for us to all remember. Who cares what you say... it is all in our actions.


Nov 10, 2011 08:48 AM #63
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

I'm one of those people that just say, shut up & do what you say you are going to do! Deliver what you promise, stand by your word.  I guess this really bothers me huh?

Nov 10, 2011 11:07 AM #64
Rick Lindemulder
Coldwell Banker Bain - Duvall, WA

I always think of the old saying under promise and overdeliver.

Nov 10, 2011 12:03 PM #65
Karen Feltman
Cedar Rapids/Iowa City, IA KW Legacy Group - Cedar Rapids, IA
Relocation Specialist in Cedar Rapids, Iowa

Great post! Talk IS cheap. Sellers DO remember what you promise. 

Nov 10, 2011 02:30 PM #66
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Jeff, excellent point.  I always promise what I am almost certain to exceed.

Nov 11, 2011 11:21 AM #67
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

Great post Jeff! Indeed, don't say something if you have no intention of following through!

Nov 13, 2011 02:42 AM #68
Nathan Tutas
Tutas Towne Realty, Inc. - Davenport, FL
Your Central Florida Real Estate Expert

I'm going to have to keep this one in the back of my head. In my market if you get the short sale closed the seller is happy and impressed. LOL

Nov 14, 2011 12:24 PM #69
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta

We have to stay true to our word, and let people know that they can trust our word because there is congruency with our actions

Jan 20, 2012 01:44 AM #70
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Jeff Dowler, CRS

The Southern California Relocation Dude
What's my Carlsbad CA Area Home Worth??
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