It’s Not What You Say That Matters, It’s What You Do.
Or is it?
You spout off all sorts of “promises” about the print and on-line marketing you are going to do at the listing presentation, but don’t deliver
You imply, or worse state, you will get the sellers a certain price, but fail to deliver
Do you just spew out statements designed to impress without thinking about the consequences?
In these, and other examples I’m sure you can think of, what you say may NOT be what really matters.
It’s what you do that makes the difference.
The proof is in the pudding as they say.
We often hear “under-promise but over-deliver.” It’s a smart thing to keep in mind. Better to impress than cause distress.
The problem is the discrepancy between what you said and what you did. And what are they likely to remember?
You said THIS but you did THAT.
It’s human nature.
Anyone can make promises, commitment, and assurances. But it’s what is delivered that is likely to make the difference. And that's what will most likely be remembered.
Things don’t always go the way we want or expect, even with the best intentions. So be careful about what you say. You may not be able to deliver. And that’s true not just in real estate, is it?
Be careful what you say - it may come back to bite you and you know where.