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Week 45 - We'd like to teach the world to post...

By The Prescott Group - We Make YOU Look Good!

Services for Real Estate Pros with The Prescott Group

November 09, 2011 11:25 AM

Got Fans?

A recent study revealed that Coca-Cola Corporation was the brand with the largest presence on Facebook in August 2011. With over 34 million fans, Coke continues to grow its fan base at nearly 3% monthly. Yes, Coke is one of the largest international brands, but there are lessons to be learned from this soft drink giant that can be replicated by any marketer.

Below are 4 way to maximize your company’s Facebook presence like the pros.

1. Increase Your Reach
The reach of your Facebook page includes the number of fans and growth of your followers. A quick and easy starting point to grow your fan base is to leverage your existing customers!

Consider adding a page on your website that highlights your presence in social media as well as adding social media follow buttons to various web pages so site visitors can easily find and ‘like’ you on Facebook. Also, remember to add social media sharing buttons, such as “Share on Facebook” or the Facebook ‘Like’ button to all of your online content such as blog articles, your email signature and of course your eNewsletter! This will help you capture both your existing fans and customers as well as expand your reach to their networks.

Research shows that 58% of Facebook users expect exclusive content from business pages they ‘like’ on Facebook … so leverage it! Facebook allows you to create custom landing pages on your business page, so try creating a custom page that positions you as a resource and allows fans to utilize your tools and search capabilities.

2. Engage Your Followers
Engagement can be measured by the number of times you post content to Facebook and the number of response comments and ‘likes’ you receive from your fans. For Coca-Cola, its average Facebook post generates 236 comments and 1,749 ‘likes.’ In order to increase engagement, it’s important to regularly create and share interesting content on Facebook. The goal of your posts should be to inform and spark a conversation with and amongst your fans. Try posting content that incorporates different topics, writing styles, tones, and formats to see which type of content generates the most reactions from your audience. Then use the information you gather from Facebook Insights (Facebook’s built-in analytics tool) to replicate success in the future.

3. Optimize the Technical Structure of Your Page
This is critical – and also an opportunity to stand out and create a page atmosphere different from all the others. There are a few tips and tricks to make sure you’ve structured your page properly for Facebook’s search function. Make sure your brand is prominently displayed in a Facebook graphic! Also that your brand’s name is located in the vanity URL, page title, and body copy of your Facebook page. Again, it is also a good idea to structure your page with tools on a custom landing page that positions you as a resource, providing compelling content and information to your fans.

4. Monitor and Manage Your Reputation
Monitoring your Facebook page regularly can be just as critical as creating and contributing to it. It’s important to be aware of and active in any discussions taking place on your page. Your Facebook page is a way to connect and interact with your fans, and you need to uphold your end of the deal. In addition, remember to take time to track your fan growth, page views, and comments via Facebook Insights. Do not ingnore or miss oportunities to engage or respond to your fans. This simple tip can improve your online reputation dramatically and shows that you are authentic and appreciative of your fan base!

Free Facebook Report:
http://www.hubspot.com/marketing-ebook/how-to-use-facebook-to-grow-your-business