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Your Agent's Role In Price: Selling Your Home

By
Real Estate Agent with Better Homes & Gardens | The Masiello Group

pricing your homeAs a home seller, price and condition are two important success factors that are within your control.  However, your agent still does play a huge role.  The question for home sellers is…

 

“Would you rather hear the truth, or have a “yes man” agent?”

 

I firmly believe that almost all home sellers would rather hear the truth.

I don’t believe agent’s are trying to purposely lie to potential home sellers.  There are just some agents out there who seem so worried that they are going to disappoint or upset a homeowner, that they end up glossing over some of the harder truths.

Whenever I see this scenario play out I always think of Jack Nicholson’s famous line from A Few Good Men:  “You can’t handle the truth!” I would argue that yes, you not only can handle the truth, but you deserve it and should demand it.

Most homeowners only see the prices that homes are listed for, not what they actually sell for.  Your agent’s responsibility is to:

  • Provide you with good data.
  • Provide a thorough analysis of that data.
  • And provide recommendations for a pricing strategy that will meet your time frame and net you the most money possible from the sale of your home.

When a real estate agent presents their pricing recommendation to you, the first questions you should ask them is “Why?” A competent agent will not be offended and should have valid and detailed reasons and data they can point out to you that will support their price.

If you would like an honest, detailed home value report for your Maine home, visit www.homeseller.me or feel free to call me directly at 207-240-2250.

Posted by

The Maine Real Estate Network - Kristen Wheatley - Lewiston-Auburn Maine Real Estate

Maine Realtor Kristen Wheatley  

Kristen Wheatley is a Maine Realtor working and living in Central Maine.  She specializes in the sale of residential and investment property in the Lewiston-Auburn area and surrounding towns.  Kristen uses the latest tools and mobile technology to provide a superior experience and results for her clients and enjoys sharing these technology skills and teaching other real estate professionals and local small business owners.

The Maine Real Estate NetworkKristen Wheatley, Associate Broker
The Maine Real Estate Network
34 Center Street - Auburn ME 04210
mainehomeseller@gmail.com
207-240-2250     www.lamainerealestate.com

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Paul Dougherty Associate Real Estate Broker
Howard Hanna / Coach Realtors - Huntington, NY
Trusted, Tested & True. Our Results are Better!

Great post, totally spot on. I appreciate the time, thought and effort put into creating this post. Thanks for sharing

All the best!

Nov 09, 2011 03:16 PM
Kamal Salim
United Realty Group - Weston, FL
A Superior Level of Service !

I have always thought that it is best to tell the truth before taking the listings, rather than take an overpriced listing, and disappoint the owner 6 or 9 months later, when the listing expires.

Nov 09, 2011 03:16 PM
Florida Tolbert Team Keller Williams Advantage
Keller Williams Advantage III Realty in Lake Nona - Orlando, FL
Keller Williams Land Luxury Division Specialist

Price point must be addressed up front as there is no reason to take an overpriced listing in this economy.

Are you out there to just put up another sign and waste advertising dollars or do you really want to sell the home?

If you are still taking overpriced listings, you are doing yourself and your seller a disservice.

And if you haven't figured out yet how to address pricing, then call your local Keller Williams Office as our agents have the opportunities get FREE training every week so they know how to handle this and all other objections upfront where it should be addressed.

IGNITE your career today!

 

Nov 09, 2011 03:45 PM
Kristen Wheatley
Better Homes & Gardens | The Masiello Group - Brunswick, ME
Supporting Success - Best Job in the World!

Thank you Paul.

So true Kamal.  Even though it can be hard to hear, I think most sellers do want to hear the cold hard truth.

Exactly Kevin.  Now you do sound like a walking advert for KW.  :-)

Nov 09, 2011 04:12 PM
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

I would agree, many agents list at a higher price thinking they will get a price reduction when the home doesn't sell.  This is a waste of the agent's time and a dis-service to the seller.

Nov 10, 2011 12:13 AM
Kristen Wheatley
Better Homes & Gardens | The Masiello Group - Brunswick, ME
Supporting Success - Best Job in the World!

Very true Kathy.

Nov 12, 2011 08:56 AM