The one thing you can do to stage your home for sale and have the largest pay back.

Home Stager with Toronto GTA, Alliston, Newmarket 416.928.2999

There are two things that sell homes.  Space and light.

Home staging in Vaughan there is one thing I recommend to sellers when preparing their property for sale that achieves both things in one step.

Paint in a neutral colour so that the space looks larger and brighter. Buyers are attracted to light filled spaces.

To keep buyers from clicking through to the next property (usually in under 5 seconds) when searching on line for their new home, painting is one of the best investments of time and money that a seller can do to get the results they are looking for.

When a home is painted in bright or dark colours, it is not uncommon for a listing to have over 30 viewings in a few days with no offers, not even a low ball offers. The property may be in a desirable area, perfect lay out for a family to move right in and priced competitively. Still, the comments will be that the buyer does not want to paint, too much bother and expense.

So when a seller says they don't want to paint because of the bother and the expense I explain that is exactly what the buyers will be saying as well. It is up to the seller to get the property in showcase condition to create interest on the part of buyers and initate action on their part to put in an offer.

Here are some recent examples of how quickly the look of a home changes once neutral paints are used.

Bedroom Before

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Bedroom After -  you can clearly see that the chandelier is now a feature in the room. When the room was painted lilac, the chandelier blended in too much.

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Bedroom Before - two bright colours in the room chopped the room up too much making it appear smaller than it was.

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Bedroom After - neutral paint has helped to make the room look larger as well as allow the chandelier to become the feature in the room.

Buyers are looking for features in a home. Painting in a neutral colour allows the chandelier, wood floors and trim details to become the focus in the online listing photos and in person. Buyers are not so quick to click through to the next listing once the distracting bright colours have been toned down.

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When you are listing your home for sale, call Advantage Staging to select your paint colours for you.

Our association worked with a paint company for over a year tracking which colours sell in North America. Then they gave us 10 colours to work with. No guessing involved. These colours are what people want when they are buying. Why not paint your house in one of those colours?

Your professional home stager can visit your home to see how the light in your home effects the paint colours and choose the perfect one for selling your home.  Did you know that 40% of paint sold the first time is the wrong colour?

Investment, minimal.

Impact, priceless.

Michelle Finnamore   Advantage Staging    416.928.2999

Remember, professional home staging is always less than the first price reduction.

Comments (8)

Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Great examples Michelle of the differences that can be made with just paint.  Besides making a house look more appealing it also makes a house feel clean and fresh. 

Nov 10, 2011 06:20 AM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging,

Paint is the biggest bang for your buck Michelle! Love your examples!

Nov 10, 2011 10:42 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

HI Ginger, clean and fresh is exactly what we want buyers to see and feel when they enter a house for sale. Paint is a sure fire way to achieve that.

HI Barb, that's why I really impress upon a seller the importance of at least getting a quote to paint. That way you can pre empt the low ball offer when it comes in. Seller usually take off thousands of dollars to paint a home, when in reality my painter can usually do a whole house for about $2100. Then the seller can counter offer with a legitimate dollar figure if they really decide not to paint.

HI Karen, and did you notice the purple glass chandelier in the first photo? I really do see the most fantastical light fixtures here in Vaughan!

Nov 10, 2011 12:29 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I use the same strategy to overcome objections to improvements.  I find that pointing out to the seller that their reasons for NOT wanting to make an improvement are exactly the same reasons the potential buyers will have.  In more cases than not, it does work and they do make the improvements.

Nov 10, 2011 12:38 PM
Sally Weatherley
Vancouver Home Staging, Home Stager Vancouver, B.C

Michelle - So true - it's amazing the amount of bang for your buck you get from a modest can of paint.  Oh my, that red and yellow room is giving me a migraine.  Ahhh, love the newly painted rooms - so much more calm and inviting. 

Nov 11, 2011 09:38 AM
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

Michelle....BEAUTIFUL transformations!!  Really stunning with the new wall colors!!!  Paint did it AGAIN!!

Nov 13, 2011 12:35 PM
Wendy Tomm
Beyond the Walls - East St Paul, MB
CCSP, RESA-PRO, BBB - Wpg Realtors

Michelle great before and after photos. I too believe in painting in neutrals. in Winnipeg itnis incredible how many people don't want to paint. I spend time with them encouraging them to rethink and paint. None have ever come back and told me the painting was not a good investment.

Nov 13, 2011 12:48 PM