I am always trying to keep up on the latest real estate marketing strategies. My Managing Broker and I are working on a listing proposal that includes a Seller Concession being made with a full price offer up front as part as of the public remarks on the MLS profile sheet. I have seen some of these promoted on the MLS in the Phoenix metro area as incentives to attract buyers. They come in a variety of flavors. Maybe the seller will pay the first year of HOA fees, possibly the first few months mortgage payments or 3% towards closing costs. Sellers are willing to consent to these concessions with the hope of holding onto a higher than average list price and getting it!
In a market where bargain hunters abound, do you think these kinds of incentives are realistically figured into the bottom line by the buyer? Can they see beyond the list price in bold print? Tell me of your experiences with this marketing concept.
