Seller Concessions - What's you Favorite Flavor?

Real Estate Agent with Cactus Mountain Properties, LLC

I am always trying to keep up on the latest real estate marketing strategies.  My Managing Broker and I are working on a listing proposal that includes a Seller Concession being made with a full price offer up front as part as of the public remarks on the MLS profile sheet.  I have seen some of these promoted on the MLS in the Phoenix metro area as incentives to attract buyers.  They come in a variety of flavors.  Maybe the seller will pay the first year of HOA fees,  possibly the first few months mortgage payments or 3% towards closing costs. Sellers are willing to consent to these concessions with the hope of holding onto a higher than average list price and getting it!

In a market where bargain hunters abound, do you think these kinds of incentives are realistically figured into the bottom line by the buyer?  Can they see beyond the list price in bold print?  Tell me of your experiences with this marketing concept. 

Posted by

Barb Merrill Works 4 U!

Comments (4)

Scott Webster
Sutton Group-Associates Realty Inc. Brokerage - Toronto, ON
GTA Real Estate
In my experience the buyers are more concerned with the superficial cost of purchasing real estate and dont often take other things into consideration unfortunately
Nov 02, 2007 09:54 AM
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News
I wouldn't tie an incentive to a full price offer.  Saying a seller will provide xxxx with an acceptable offer in my experience is better.  You can then adjust during negotations.
Nov 02, 2007 10:48 AM
Shannon Lefevre
John R. Wood Properties - Naples, FL
Shannon Lefevre, PA Your Naples Smart Girl
The best results I've had were offering an extremely high commission to the sales agent/brokerage.  But that's only if we can justify the list price.  It is outstanding what agents will do for more money and if it's not at a huge detriment to the buyer or the seller, they don't seem to mind either. :)  Sure cuts the competition right out of the picture and if the negotiations get heavy...sometimes you can even negotiate the bigger split if it gets too crazy.
Nov 15, 2007 08:19 AM
Timothy Schwartz
Century 21 Mack Morris Iris Lurie - Marlboro Twp, NJ
Barbara, great emblem The Statue of Liberty.  I love it. If you get a chance check out Rain Bay  Thanks!
Nov 17, 2007 04:10 PM

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?