6 Tips for Effective Video Marketing for 2012!

By
Services for Real Estate Pros with RealSupport Inc.

With the holidays right around the corner, many of you may already be thinking about what the next year will bring.  Taking the time during the slower holiday season to really map out your business strategy for 2012 is essential for starting the new year out on the right foot!  

 

You may even be considering some new avenues of marketing that will help boost your business’s appeal and draw in more clients.  A great medium that is quickly gaining momentum is video marketing, and if you haven’t yet jumped into the video scene, this coming year would be a great kick-off point!

 

Many real estate agents have shied away from doing video for a variety of reasons.  It may be a fear of being in front of the camera, not knowing what to create a video about, or just not having the right equipment.  However, when done correctly, using video as a marketing medium can be just the thing to boost business for 2012!  

 

Whether you choose to use an inexpensive handheld video camera like the new Sony Bloggie camera or prefer to hire a local video professional, here are six video marketing tips to help you get started!   

 

1. Keep It Short- Don’t feel as though you have to have a five minute video to make it worth your while or to convey the information you want to share.  Your video can be anywhere from a thirty second “quick tip” segment to a two minute video describing what you love about your community.  Most potential clients will want a shorter video that allows them to get to know you a little better. 

 

2. Pick a Focus- Make sure each video you create has a distinct focus or point that you want to make.  If it helps, take the time to write out a script so that you know exactly what you want to say.  Read over it and revise it until it’s concise and compelling!  Any video you post that seems distracted or doesn’t have a clear message can give the wrong impression about who you are.

 

3. Offer Value- As a real estate agent, you are very familiar with the top questions you get from buyers and sellers.  Using a video to address these questions will ensure your video is providing the valuable information viewers want to know!  You can also use questions that your clients should be asking to help them prepare for the home buying or selling process. 

 

4. Include a Call to Action- Many real estate agents fail to include a call to action in their video, which can defeat the purpose of creating the video.  Even if it’s just a simple invitation to call you if they have further questions about your communities’ real estate market, they are at least left with a next step that they can take.  This is imperative to encouraging them to take action!

 

5. Tag Your Video- Including key words in the title of your video such as your city, and what your video is about.  This will help search engines index your video more quickly.  You can also include key words in your video description if you’re uploading the video to YouTube.  Help potential clients find your video more easily and you’ll get more views!

 

6. Post Your Video- Once you’ve created your video, you’ll want to post it in as many places as possible for ultimate exposure.  Have a video page on your website, create a custom YouTube channel for your videos, post them to your real estate blog, and be sure to promote them Facebook and Twitter.  

 

I hope these tips help get you started as you embark on this new marketing territory!  Getting a video or two recorded before the end of the year will help you launch your new marketing and give your business fresh appeal with the beginning of 2012!

 

If you have questions or want help with setting up your customized YouTube channel, posting your video to your social media sites or your website; let us know!  As Real Estate Virtual Assistants, we’d love to help you succeed in your video marketing endeavors over the next year!


Allie Coyle
Blogging & Copywriting Specialist

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Rainmaker
535,205
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Allie - duly bookmarked! Thank you G

Nov 10, 2011 06:52 AM #1
Rainer
79,757
Pam Orzan ~ Delray Beach Douglas Elliman
Douglas Elliman Real Estate - Delray Beach, FL
Selling Delray, Boca Raton, & Boynton Beach

Good information to remember. So many agents do the same or similar advertising, it's time to really make yourself stand out.

Nov 10, 2011 06:59 AM #2
Rainer
61,209
Rebecca Melancon
RAM Arts Photography - Lake Charles, LA

I'm one of those that hasn't gotten into video but wants to badly!  Bookmarked!! :)

Nov 10, 2011 07:23 AM #3
Rainmaker
732,603
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Excellent tips, keeping it short, sweet and concise is the way to go for video blogging.

Nov 10, 2011 12:43 PM #4
Rainmaker
310,766
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Thanks Gay!  We appreciate you wanting to use our blog in the future to help boost your marketing!

Hi Pam- It's true that to stay on top you have to keep up with new ways of marketing!  Thanks for your comment!

Hi Rebecca- It's great to hear that you're wanting to dive into video marketing!  The best way to start is to come up with a plan of action and then go for it!  Feel free to let us know if you have any questions!

Thanks Eileen!  You're exactly right- you want to keep the viewers attention and keeping it consice is the way to go!

 

Nov 16, 2011 04:02 AM #5
Rainmaker
806,139
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

I keep saying I am going to include Video in my marketing. I only did like one video with a Woodbridge VA Loan Officer Markita Aldridge-Woods this year. I am going to do some by myself before the year is out to help me jumpstart 2012. Thanks for sharing.

Nov 27, 2011 05:50 PM #6
Rainmaker
310,766
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Hi Lanre,

That's great! Video is becoming increasingly more important in online marketing. As they say, we have become a "visual society", and people are watching more and more videos online each day. Do you have a YouTube channel? That's probably the best way to begin building up your video presence, and from there you should integrate them with your Facebook page and even start posting some on your website. The more videos you make, the more you'll be able to use as a resource. It also allows potential clients to get a feel for your personality before meeting with you, too. ;).

Thanks for commenting! If you need any help, we'd be happy to answer your questions.

Nov 30, 2011 08:31 AM #7
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Rainmaker
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