You may even be considering some new avenues of marketing that will help boost your business’s appeal and draw in more clients. A great medium that is quickly gaining momentum is video marketing, and if you haven’t yet jumped into the video scene, this coming year would be a great kick-off point!
Many real estate agents have shied away from doing video for a variety of reasons. It may be a fear of being in front of the camera, not knowing what to create a video about, or just not having the right equipment. However, when done correctly, using video as a marketing medium can be just the thing to boost business for 2012!
Whether you choose to use an inexpensive handheld video camera like the new Sony Bloggie camera or prefer to hire a local video professional, here are six video marketing tips to help you get started!
1. Keep It Short- Don’t feel as though you have to have a five minute video to make it worth your while or to convey the information you want to share. Your video can be anywhere from a thirty second “quick tip” segment to a two minute video describing what you love about your community. Most potential clients will want a shorter video that allows them to get to know you a little better.
2. Pick a Focus- Make sure each video you create has a distinct focus or point that you want to make. If it helps, take the time to write out a script so that you know exactly what you want to say. Read over it and revise it until it’s concise and compelling! Any video you post that seems distracted or doesn’t have a clear message can give the wrong impression about who you are.
3. Offer Value- As a real estate agent, you are very familiar with the top questions you get from buyers and sellers. Using a video to address these questions will ensure your video is providing the valuable information viewers want to know! You can also use questions that your clients should be asking to help them prepare for the home buying or selling process.
4. Include a Call to Action- Many real estate agents fail to include a call to action in their video, which can defeat the purpose of creating the video. Even if it’s just a simple invitation to call you if they have further questions about your communities’ real estate market, they are at least left with a next step that they can take. This is imperative to encouraging them to take action!
5. Tag Your Video- Including key words in the title of your video such as your city, and what your video is about. This will help search engines index your video more quickly. You can also include key words in your video description if you’re uploading the video to YouTube. Help potential clients find your video more easily and you’ll get more views!
6. Post Your Video- Once you’ve created your video, you’ll want to post it in as many places as possible for ultimate exposure. Have a video page on your website, create a custom YouTube channel for your videos, post them to your real estate blog, and be sure to promote them Facebook and Twitter.
I hope these tips help get you started as you embark on this new marketing territory! Getting a video or two recorded before the end of the year will help you launch your new marketing and give your business fresh appeal with the beginning of 2012!
If you have questions or want help with setting up your customized YouTube channel, posting your video to your social media sites or your website; let us know! As Real Estate Virtual Assistants, we’d love to help you succeed in your video marketing endeavors over the next year!
Blogging & Copywriting Specialist