Most QR Code campaigns today pretty much suck. This is a really sad fact because the technology itself is brilliant and cost effective. With the proliferation of web-enabled smartphones, the potential reach is just going to grow. The ability to use something physical like a piece of paper or a billboard to capture consumers and engage with them via their smartphones is fascinating and opens up new marketing opportunities. However, like with any powerful tool, power comes with responsibilities and the carelessness currently used when incorporating QR Codes into marketing material is slowly casting a dark shadow over this wonderful technology. Let us do our part to fix it!