Rich Real Estate Agent, Poor Real Estate Agent, Nuts and Bolts of Real Estate...

Real Estate Broker/Owner with Brooks Prime Properties Wichita Falls Texas

If you read the recently published post by Active Rain you will realize the amount of information they gathered is totally invaluable to your business. Nuts and Bolts of Real Estate, Lake Conroe Real EState

And, this applies to you. From the moment I began Real Estate, I have invested a great amount of money in Advertising and On-line Presence. Most of my On-line Presence is self generated but not all of it. With all the sites featuring Real Estate such as, Zillow, Twitter, Craigslist, and of course Facebook, I have found that most of my business in dollars $$$'s have been generated from ActiveRain! 

ActiveRain is a site that has spread throughout the Real Estate Industry like a wildfire in Texas.

Why not? It's hot! active rain is hot!

The other day I was googling a couple of subjects where I needed to expand my knowledge and low and behold, on the first page were posts of mine! Talk about being shocked, overwhelmed and honored at the same time, my head was spinning! Here I am looking for answers and there I was! Google had chosen me as an expert! Now, I do not claim to be an expert on anything! I love to write and I try and serve my clients the way they deserve to be served with strong ethics, personal service and knowledge. But, our greatest friend, Active Rain had me on the first page for my own questions!

Now, I attribute this to many factors but there is no fudging about the truth. Active Rain has taught me how to write with appropriate SEO, the right title, the way to categorize my posts, the way to use Localism and the right way to communicate with Google! Thank you! Active Rain, you will always be my hero. And, they are recommending a service that I do not think we can actually pass up. I have placed my trust and faith in AR for so many years now I simply must listen!

If you have not read the ActiveRain published post  Rich Real Estate Agent, Poor Real Estate Agent   then this is a MUST READ!
Read the post for the total nuts and bolts of your marketing analysis today!

The post reiterates what most of you know yet have forgotten! With the economy as it stands, each of us are attempting to save our money. The bottom line is, "It Takes Money To Make Money!" and how often have you heard this term? How often has it sunk in to your consciousness that it is a true statement? It's time to face it my friend! We have to spend the money to stay in the game! Now, also what we have to do is to become extremely astute to what is going on around us to give us the return! We have no money to waste or to burn!

Our dollar needs to return ten!!!

Lake conroe real estate, truthHow is this possible?

Why is it that:

  • We are 16 years into the Internet Revolution and three years into the Do Not Call Registry, YET more real estate agents knock on doors and cold call than advertise on the Internet.

  • is the official site of the National Association Realtors (NAR) and has been around for 15 years (or so), but is falling behind Trulia in real estate agent usage, and only slightly ahead of Zillow, both of which have existed for 5-6 years now.

  • Direct mail is the most popular form of real estate advertising. The US Government and Postal Workers Union thank you.

  • Only 15-16% of real estate agents use an assistant to help with marketing. How valuable is your time? If you use this as a metric, most real estate professionals don’t think their time is that valuable .

Quote by Active Rain.

Lake Conroe Real EstateOh, and don't forget this quote from Active Rain! Girls, are you going to continue to let this happen?


  • Rich real estate agents tend to be MEN (58% male). Poor real estate agents tended to be WOMEN (60% female). 47% of the survey was male.
  • Rich real estate agents have 11-20 years of real estate experience. Poor real estate agents had 4-5 five years of experience. The average was 6-10 years of experience.
  • The average age of the respondent was 51-60 years old. S/he is a college grad with moderate technology experience. Age did not matter between rich and poor real estate agents.
  • Quote: ActiveRain

Okay, now that you are totally confused and perturbed with no answers coming your way, get your questions out of your "mind pocket" and tell US about them. 

Revelation!  Another quote!  The average age of the respondent was 51-60 years old. Ladies, are we going to stand for this? Are we letting our pride go to these stats? No way! Let's conquer these stats today!

SIGH, How do they know these things?

MEGA QUESTION OF THE DAY...Why is the word FACEBOOK on the spell check and  GOOGLE is not?

ACCOLADES to the person that can explain this to me!


Data provided by Join 215,590 Real Estate Agents on the world's largest Real Estate Social Network.

Stay Tuned!


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Don Sabinske 12/30/2012 07:01 AM
ActiveRain Community
Active Rain Newbies
Diary of a Realtor
Addicted to Active Rain
active rain marketing
lake conroe homes
lake conroe real estate
deb brooks

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Deb Brooks
Brooks Prime Properties Wichita Falls Texas - Wichita Falls, TX

Marge, it was just a few years ago that I worked with people that didn't have a computer! Technology is going to pass us all up if we don't act now! I plan to do my best to keep up and that's saying a lot! Thank you for coming by!

Nov 10, 2011 02:29 PM #3
Jeanean Gendron
The Address Realty - Redding, CA
Specializing in Selling Unique Properties

Deb, great job here in getting this out there. I posted to FB, Twitter and Linked-In. I also download the files so that I can do what you have done. You so rock. I really appreciate this work and I am so glad I live in the RAIN. What a boost for our business. Thanks for the incentive and encoouragement....will be working on same. Good information cannot be distributed too much. good!

Nov 10, 2011 02:32 PM #4
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Deb , great job getting out some information that we should all be aware of, and thanks for the link

Nov 10, 2011 02:48 PM #5
Deb Brooks
Brooks Prime Properties Wichita Falls Texas - Wichita Falls, TX

Liz, thanks! Yep, and we have to figure out a way to keep up!

Jeanean, it's so good to see you here. I knew you would do what you could! I hope you are well and happy my friend! Thank you for reading.

Chris, thank you too sir. I hope you study this as it holds a great deal of importance in our futures!

Send out the word!


Nov 10, 2011 02:52 PM #6
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I gotta reblog that post, but it happened so much today that I was waiting for tomorrow.  Just hope my local competition doesn't catch it. (that's just wrong of me isn't it?)


Nov 10, 2011 02:56 PM #7
Deb Brooks
Brooks Prime Properties Wichita Falls Texas - Wichita Falls, TX

Tammy! You're here! I am amazed and how are you feeling? Any relief? You of course know I am not talking about the reblogging...snicker. Please keep me up to date. I still have to answer your email and I will tomorrow. It deserves much time to reflect. Thank you my friend! I will speak to you soon!

Oh, and I will reblog it tomorrow too...great minds think alike!


Nov 10, 2011 02:59 PM #8
Anna Banana Kruchten CRB, CRS, Broker
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana of Real Estate!

Deb I read Bob's post and thought it was right on.  I've been working on developing a plan for 2012 and I see that some of this 'stuff that is supposedly' so great really is not for my business.  This is the perfect time of year for agents to pop on these webinars and plan for 2012.


Featured in Bananatude

Nov 10, 2011 03:18 PM #9
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Some pretty astounding facts in this post Deb, I'll have to jump over to read the whole thing. I bet many of the same facts can be true for other industries, like construction.

Nov 10, 2011 04:17 PM #10
Trey Thurmond
BCR Realtors - College Station, TX
College Station , Texas Homes

Hey Deb! I have been out of touch on AR...but have continued to get results from post from 3 years ago! It is amazing how they continue to work. I hope you are well.

Nov 10, 2011 04:24 PM #11
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Deb, I blog like crazy, have several websites, work my patootie off and yet ActiveRain has really helped put me on the map, because I KNOW that other than direct referrals, my biz comes from the internet! But, thanks (again) to ActiveRain, I discovered how I can reach out even more in these hard times. It's been a tough year, but I have sold three properties this month, got a new listing and within 2 weeks, have buyers (that found me through ActiveRain, thank you very much) and we are in Sale Pending. I just had a fella call me today who found me through Alta Vista--he swears by it.

I have to thank the mentors at ActiveRain who have taught me, guided me, held my hand and e-mailed when I didn't know what the heck I was doing, but had the gumption to keep trying!


Nov 10, 2011 06:39 PM #12
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

I too found these stats quite mind boggling.  I've never been the norm and am quite happy to remain an enigma in the real estate world of stats.   Rich agents being male?  Ha!

Nov 11, 2011 12:41 AM #13
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thanks for your post and the very interesting information. Many real estate professionals need to update their marketing efforts. 

Enjoy the season of Thanksgiving and be sure to have your camera in hand to capture the special moments.

Red and Gold Chrysanthemum

The Chrysanthemum Festival at Longwood Gardens always provides opportunities to enjoy and photograph the Autumn Flowers on display.  Photograph by Dolores Kelley using a Canon PowerShot G11 Camera.

Roy and Dolores Kelley Photographs

Nov 11, 2011 02:21 AM #14
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

What a great post about the AR post.  You summed it up nicely and brought out the interesting, if not ironic, methods that are still being used.  Ironic because NAR statistics show that most searches start on the Internet.  I suppose for listing agents the post cards, door knockings, open houses work well.  Enjoyed this read!

Nov 11, 2011 05:34 AM #15
Tatyana Makarov
Coldwell Banker Residential Brokerage - South Windsor, CT
Your Greater Hartford Area Realtor

Thanks, Deb.

You put it all out. I am always a little sceptical about statistics...

Nov 11, 2011 01:58 PM #16
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

Deb fantastic post, it is one thing to look at statistics but another to explain and add detail to them. Some were great reminders and others were eye opening. Thanks for sharing on such a great topic for agents.

Nov 13, 2011 03:26 AM #17
John Cannata
214-728-0449 - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

Interesting numbers. And as for the 'question of the day'... no idea why FB would be on spellcheck and google is not. hmmmm..

Nov 14, 2011 07:07 AM #18
Pam Hills
Innovative Artistry - Kendall, FL
ASP/IAHSP- Stager Miami, FL, Creative Minds Innovatively At Work

Deat Deb - I came here from the post about Baby Boomers & I must have missed this one, so what a GREAT surprise :).  You are correct of course & surprised that this hasn't been featured.  Hugs & off to do a Baby Boomer transition....but wanted to say Hi!  Excellent Posts (both of "always")  Sending many blessings your way!

Nov 17, 2011 05:01 AM #19
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Feb  Thabk you for taking the time to put this all together - it is beautifully done and right on target

Nov 18, 2011 10:35 AM #20
Robert Vegas Bob Swetz
Realty ONE Group - Las Vegas, NV
Las Vegas Henderson Homes for Sale

Hello Deb and one great post that I missed along the way, keep them coming and featured at SUCCESS AT ACTIVERAIN ...


                    "HAPPY THANKSGIVING"

Nov 23, 2011 04:24 PM #21
Dale Baker
Baker Energy Audits and Commercial Properties Inspections - Claremont, NH
New Hampshire Relocation Real Estate Information

Howdy and evening Deb

Deb, I sure did wanted to make sure to get by your blog to leave a Happy Thanksgiving to you and your family!

May each and every day bring you and your family many blessings!

Have a good one
Dale in New Hampshire

Nov 24, 2011 11:53 AM #22
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