I've watched a few episodes of a fairly new real estate show on VH1 titled Really Rich Real Estate. It's similar to MTV Cribs - large, celebrity houses - but they are looking to buy and sell the homes . The show focuses on agents at Westside Estate Agency, a firm in Beverly Hills, that attracts a lot of high-end buyers and sellers. The clients have included people like Frankie Muniz (Malcolm in the Middle), Master P (a rapper/owner of an entertainment company), and Cindy Margolis (the most downloaded woman on the internet). So its not exactly a who's who of Hollywood, but they do have some serious money.
When I first heard about it, my thought was that they probably wouldn't reveal much about listing and selling prices. Many clients that I have had - from the $500k range to the $8 mill range have preferred that I don't put the final sales price on any of my marketing materials and I assumed that these very high-end clients would also rather not make it such accessible public knowledge. However, the prices are revealed along with graphics showing the potential commissions for the agents. The commissions, by the way, seem to be oddly calculated sometimes. The percentages just don't make much sense - although when I watch it with others they just seem to focus on the big number and don't worry about what percentage it is.
Aside from the focus on the huge commissions, I find the show pretty entertaining. At least it doesn't portray agents in nearly as negative a light as Million Dollar Listing.
When I watch the show, I constantly think about what this must be doing for the agency, WEA. Clearly, they were already known as an agency of choice for luxury homes, but this has got to be just putting them through the roof. Look at the exposure this company is getting! How do I get some of that??
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