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Video for Real Estate

By Nathan Strauch

Services for Real Estate Pros with Hot Shots Digital (HotShotPros.com)

November 12, 2011 04:45 AM

Video for Real Estate in Colorado is really beginning to take effect. Now that more and more Real Estate professionals are using it, we are seeing a dramatic range of quality in video production.

Of course there are the "Do it yourself" videos, and the professional video productions for real estate. No matter what the quality of your video is, it can be very beneficial but should be done right.

Although there is alot to know about video production for Real Estate, the number one rule is that your video has to create emotion and feel comfortable to the viewer. Too often, we see videos out there that are dull documentaries, and have no feeling or call to action.

Before you publish your video... Ask the question: Does my video create emotion and does it direct the viewer to do something?

I hope this finds you well, and Happy Marketing!

Nathan Strauch
HotShotPros.com

This is a video that we produced for Joyce Kelly of LuxHomesDenver.com.

For Listing info please visit LuxHomesDenver.com. Or if you'd like information on how we can help you with your video needs, let us know by calling (303) 219-0043 in Denver or (970) 222-0084 in Fort Collins.

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Fred Carver Real Estate Consulant

Retired BC Realtor - Victoria, BC

Accredited Real Estate Consultant

Hi Nathan...Nicely Done, I'm sure Denver home buyers will seek Joyce out after find this professional real estate Video.

Cheers

Nov 12, 2011 04:49 AM

Greg Zarikyan

Premier Digital Photography - Los Angeles, CA

Very well executed with video and still images. I can see the trend also with more and more Realtors using real estate video as part of their marketing tools.

Premier Digital Photography

Nov 23, 2011 07:16 AM

Team Randy & Jenny Thomas

Team Thomas Realtors - Springfield, MO

Including your YouTube links everywhere you can is huge to SEO with Google. Hey they own it...

great video...

Dec 02, 2011 12:03 PM

Andrew Mooers | 207.532.6573

MOOERS REALTY - Houlton, ME

Northern Maine Real Estate-Aroostook County Broker

Is the video real full motion with audio that is 40% of the engagement, experience, information transfer? If you are wasting the buyers, sellers time, don't bother. It has to be helpful, worthwhile and not ego centric for the agent, broker, REALTOR. Show and tell using two senses is always better than a few still images, and skimpy sounds like all your other property copy presentations hurriedly thrown together.

Aug 23, 2012 10:50 PM

Nathan Strauch

Hot Shots Digital (HotShotPros.com) - Denver, CO

Colorado Real Estate Photography & Video

Full Motion video is extremely important and audio as well. It creates an emotion, and you are right on the money. However, because agents also need still photogs for the mls, print, and other marketing platforms, we include motion stills along with video for many of our works as it saves money and time for the agent.

When this is done right, many of the stills cannot be distinguished from a video clip vs still imaging. We of course do full motion video as well, but many of our agents prefer the added value of a slideshow virtual tour with video for the MLS, still imaging, and the optimized video that we provide. This gives them a huge audience, as we are able to cover a broad spectrum of buyers and sellers alike.

I completely agree with you that the experience is important. We have over 5 years of data from our work that prove that what we're doing works, and are very proud that we've had the opportunity to market for over 250 agents in the Colorado Front Range.

Aug 24, 2012 12:46 AM

Video for Real Estate

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