Power Of Consumer

Real Estate Broker/Owner with Daytona Condo Realty, 386-405-4408

It is a fascinating world. Before, the media was all Big Thing. We read the newspapers and watched TV. It was all produced by big companies with huge budgets and enormous professional stuff.

Internet has changed that. Now, there was World Wide Web and it cost you pennies or nothing to disseminate your ideas. So, the new media emerged. It is blogging. First, blogging was done by the same media professionals, they simply got a different instrument, and they started venturing out. And then millions and millions rushed into blogging.

Power of Consumer

When before we relied on someone to produce and deliver the news, now you go to the site and you can read what people are saying about this business, or the service, or the products, or… whatever. We now do not have to rely on advertisers... Hey, who used this device (product, service), and what do you think about it?

Reputations can be shattered by poor reviews on the Net… When I find an offer on the internet, which sounds very good, I Google to check the vendor out, and it helped me avoid frustrations.

Did we all gain? It all depends. Because if you look at local restaurant reviews based on what patrons write about them, you can hardly trust them. The new media created new lies, whether intentional, or because of lack of knowledge, lack of professional knowledge and skills…

And for restaurant reviews I would prefer a professional food critic. Yes, it can be on the internet, but I want to delegate the research to someone who knows what they are doing, so I can go and enjoy, and not explore the place and find out that the reviewer had no taste buds whatsoever…

The new media brought us to the forefront. Now we can say whatever we want. But do we always want to listen to us?


Photo via Flickr Creative Commons by br1dotcomUnits sold in Ocean Walk in Daytona Beach

Comments (4)

William J. Archambault, Jr.
The Real Estate Investment Institute - Houston, TX


It is indeed as Huxley would say, a brave new world!

Today's citizen reporter is as least as reliable as the arrogant elite fourth estate.


Nov 12, 2011 01:06 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I couldn't agree more John.  My wife makes many buying decisions based on anecdotal reviews from the 'Net'.  Some of those have not been very accurate at all.

Nov 13, 2011 01:25 AM
I Pike
Ormond Beach, FL

Jon, you start thinking that now it is all honest, but honest and stupid still dies not get you anywhere. Too many play experts.

Nov 13, 2011 01:28 PM
Vadim Zolotarevskiy
FunCoast Realty & Management, LLC - Daytona Beach Shores, FL

Jon, in that sense it is still "the Buyer Beware". You still have to be careful and take  your own risks

Nov 15, 2011 02:38 AM