It is a fascinating world. Before, the media was all Big Thing. We read the newspapers and watched TV. It was all produced by big companies with huge budgets and enormous professional stuff.
Internet has changed that. Now, there was World Wide Web and it cost you pennies or nothing to disseminate your ideas. So, the new media emerged. It is blogging. First, blogging was done by the same media professionals, they simply got a different instrument, and they started venturing out. And then millions and millions rushed into blogging.
When before we relied on someone to produce and deliver the news, now you go to the site and you can read what people are saying about this business, or the service, or the products, or… whatever. We now do not have to rely on advertisers... Hey, who used this device (product, service), and what do you think about it?
Reputations can be shattered by poor reviews on the Net… When I find an offer on the internet, which sounds very good, I Google to check the vendor out, and it helped me avoid frustrations.
Did we all gain? It all depends. Because if you look at local restaurant reviews based on what patrons write about them, you can hardly trust them. The new media created new lies, whether intentional, or because of lack of knowledge, lack of professional knowledge and skills…
And for restaurant reviews I would prefer a professional food critic. Yes, it can be on the internet, but I want to delegate the research to someone who knows what they are doing, so I can go and enjoy, and not explore the place and find out that the reviewer had no taste buds whatsoever…
The new media brought us to the forefront. Now we can say whatever we want. But do we always want to listen to us?
Photo via Flickr Creative Commons by