Home > Blogs > Nina Rogoff > Nina Rogoff's (ninarogoff) Blog

It's Not About Publicizing My Name. It's About Selling Your House!

By Nina Rogoff

Real Estate Agent

November 12, 2011 05:31 PM

When I do a market analysis for sellers, it's to help them understand the current value of their home. If despite the information I provide, the sellers want to list their home $100,000 above the market value, I know we have a problem.

First, it tells me that the sellers aren't really looking to me for my experience and knowledge of the real estate market. Second, I know that the house will sit on the market until the price is dropped sufficiently to attract buyers. If the sellers don't drop the price, buyers will assume they're not really serious about selling. Third, I want to be successful for my clients. I know I cannot do that if the house is not priced correctly. I'm not interested in putting a "For Sale" sign in someone's yard and having it sit there for months and month and months. Frankly, that's embarrassing. It means I am not successful at what I do. Call Nina Rogoff, RE/MAX Executive Realty 781-253-3385 to get your home sold

What I know how to do is properly price a home to sell. I know how to market that home to the broadest possible audience. And, I know that buyers will recognize the house when it is priced and marketed properly. That's how we'll sell your house!

If you are looking for a Realtor to help you sell and market your home in Sharon MA or Canton MA, please call me at 781-253-3385. Together we will successfully get your home sold!

Re-Blog

Comments(13)

Comment

Show All Comments

Sort:

Maria Morton

Platinum Realty - Kansas City, MO

Kansas City Real Estate 816-560-3758

Exactly right, Nina! Now if we could just get those few who put overpriced listings on the market to do their job...

Nov 12, 2011 05:34 PM

Tim Lorenz

TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA

949 874-2247

It is true we market homes that are at a price that will cause it to sell. Otherwise the marketing will do nothing.

Nov 12, 2011 05:50 PM

Christine Cumming SeaRealEstate.com

Real Estate Portfolio Acquisition - Santa Cruz, CA

California Real Estate and Business 831.588.7767

I took overpriced listings when I was new. Now I know, the time spent with an overpriced listing is good for no one! Good post. We are in the business to help clients buy and sell homes. You can't do that with an overpriced property.

Nov 12, 2011 05:56 PM

Carlotta Remong

Berkshire Hathaway HS N.E. Prime Properties - Newport, RI

Nina, great post on the importance of pricing your house to sell...not to sit unsold month after month because it is over priced.

Nov 12, 2011 06:03 PM

Nina Rogoff

Boston, MA

Wix Websites for Real Estate Agents

Maria, some agents will do anything to get a listing, unfortunately, even if it doesn't benefit the seller or themselves.

Nov 12, 2011 06:04 PM

Tim...you're right...marketing is about getting the word out to the broadest possible audience. If the word is no good, it's a wasted marketing effort.

Nov 12, 2011 06:06 PM

Hi, Christine...it's hard when you're new and just want to get some business. As we all learn, it's about providing our expertise and knowledge to people to help them achieve their real estate goals. That's our success!

Nov 12, 2011 06:08 PM

Thanks, Carlotta...I have to wonder what sellers are thinking when 8 months, 12 months, 1 1/2 years pass and there is still no buyer!

Nov 12, 2011 06:09 PM

Ron T. Weems Jr.

Weems Property Group | KW North Sound - Bothell, WA

Managing the details one home at a time.

Nina,

So true, not only does it make you look bad but it messes up your numbers also. When you are working with short sale and million dollar properties is the only time I feel that it would be okay to have a sign in a yard for a while. Those properties take a little longer. Have a great weekend.

Nov 12, 2011 06:12 PM

Ronald DiLalla

Century 21 Discovery DRE 01813824 - Anaheim, CA

No. Orange Cty Real Estate

This has always been an on going problem...Sometimes you just have to say thanks but no thanks...

Nov 12, 2011 06:48 PM

Ron...you're right, some properties do take longer to sell and that's because their absorption rate is a little longer, but if they're priced rate they'll sell. Priced wrong and that sign is going to rot before the house sells! lol

Nov 12, 2011 07:37 PM

Ronald...I agree. Some agents don't want to pass up business, but listing an overpriced home that isn't going to sell isn't good business.

Nov 12, 2011 07:38 PM

Debbie Gartner

The Flooring Girl - White Plains, NY

The Flooring Girl & Blog Stylist -Dynamo Marketers

Great post Nina. If they don't listen to your advice upfront, I don't see any reason why they would change later in the process. And, they are wasting your and their time.

Nov 12, 2011 09:53 PM

It's Not About Publicizing My Name. It's About Selling Your House!

Comments(13)

Nina Rogoff

Service Areas

Real Estate Resources

Recent Posts

Additional Information