There are so many theories on QR code use in advertising...One thing I know for sure...they are the first viable step to bridge the gap between the digital realm and the print advertising arena. As real estate agents, we can take a look at the angles some of the giants of advertising are using in their new ad campaigns.
When I checked my mail everyday this week, I've gotten at least one holiday catalog per day with QR codes intermittently put throughout that are strategically placed. One that pops tot he top of my mind is the Wal-mart Toy Wishlist Catalog. There is a QR code on each page directing you to that department of Walmart.com. Parents can go directly to the web page that hosts all the toys on that page to purchase with ease. How great are QR codes in this situation? Get a sale or a lead while your business or products are still top of mind...no needing to go sit at the computer, just scan with your phone.
Let me get to the point. QR codes are not going to be THE technology for years to come. They will simply be the first step in bridging the proverbial gap between digital and print advertising. As a real estate marketing specialist, here's what excites me...We are at the front end of the wave of awareness of QR codes. In the technological realm of debate, it is predicted that most people will understand what QR codes are and how to use them in the next 12-14 months. With real estate agents using them on yard signs and billboards in most neighborhoods, we are leading the ignition of awareness in this field.
Here's the bottom line...Why not use QR codes in all of your print advertising and signage? They are free to make and can link easily to anywhere you decide. i.e. Active Rain Profile, Facebook, Professional Website, Splash Page?
As agents, we are using print media...why not flex your technological muscles and show potential clients that you have IT skills too! It might just get you a few new clients with simply a little different angle.
My marketing mentor once told me, "You do not have to spend a lot of money for advertising; you just have to work smarter than the guys out there who are.".
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