Don't Give Up On Your QR Code Marketing!

Real Estate Agent with Visionary Properties

There are so many theories on QR code use in advertising...One thing I know for sure...they are the first viable step to bridge the gap between the digital realm and the print advertising arena. As real estate agents, we can take a look at the angles some of the giants of advertising are using in their new ad campaigns.

When I checked my mail everyday this week, I've gotten at least one holiday catalog per day with QR codes intermittently put throughout that are strategically placed. One that pops tot he top of my mind is the Wal-mart Toy Wishlist Catalog. There is a QR code on each page directing you to that department of Parents can go directly to the web page that hosts all the toys on that page to purchase with ease. How great are QR codes in this situation? Get a sale or a lead while your business or products are still top of needing to go sit at the computer, just scan with your phone.

Let me get to the point. QR codes are not going to be THE technology for years to come. They will simply be the first step in bridging the proverbial gap between digital and print advertising. As a real estate marketing specialist, here's what excites me...We are at the front end of the wave of awareness of QR codes. In the technological realm of debate, it is predicted that most people will understand what QR codes are and how to use them in the next 12-14 months. With real estate agents using them on yard signs and billboards in most neighborhoods, we are leading the ignition of awareness in this field.

Here's the bottom line...Why not use QR codes in all of your print advertising and signage? They are free to make and can link easily to anywhere you decide. i.e. Active Rain Profile, Facebook, Professional Website, Splash Page?

As agents, we are using print media...why not flex your technological muscles and show potential clients that you have IT skills too! It might just get you a few new clients with simply a little different angle.

My marketing mentor once told me, "You do not have to spend a lot of money for advertising; you just have to work smarter than the guys out there who are.".


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Comments (4)

Ron T. Weems Jr.
Weems Property Group | KW North Sound - Bothell, WA
Managing the details one home at a time.


I need to do a little more research on the QR codes and how they work. Thanks for reminding me about it. I am considering using them but I have to find out what the benefit is first. I went to you website also, I am assuming you are just building it. I was going to just check it out to see if you had any on it. Have a great weekend.

Nov 12, 2011 08:06 PM
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

I am in a military market so we have a lot of buyers coming from all over the country. What i discovered was even though QR codes are not prevalent in my market (yet) our buyers from elsewhere have been exposed to them and know  what they are and how to use them. This is the reason I started using them and will continue to use them.

Nov 13, 2011 12:21 AM
Cheryl Dukes . . . . . Intown Atlanta
Solid Source Realty, Inc. - Atlanta, GA

I'm starting to see QR codes pop up everywhere. Or maybe I'm just noticing them more, now that I know what they are. I still don't understand how or where you get them. Seems like every time you get on top of some new technology, here comes someone with something else. Thanks for the post.

Nov 13, 2011 03:26 PM
Peggy James
EXIT Realty Associates - Woodbridge, VA
Woodbridge Virginia Area Real Estate Specialist

Melody, you've inspired me to try.

Like many others I have not been even thinking of this type of marketing, however I have been seeing QR codes everywhere. So I went to Google to learn how to make a QR code, and then uploaded the Free App for QR reader on my iPhone. They I went to Paint on my computer and just pulled together this add by pasting a few photos and my QR together and adding some text. ( That was easy and FREE!)

I suppose a Realtor could offer something like Free Home Warranty Landing page with a coupon to track the results.

Like I said, you inpired me... Thank you!

Nov 14, 2011 02:59 AM