Do you plan to utilize QR codes in your marketing program? If you do the following are some solid steps to consider when implementing your QR code campaign into your marketing mix.
Questions to Consider for Your QR Code Campaign
1. Security: more articles are being written about malware that has been designed to completely disable your smartphone. Before creating your QR code campaign, research QR code security so that you can assure your consumers that they will remain malware free
2. Plan Your Goal(s): what do you want your QR codes to do for your business? Do you want them to showcase your product-service pages, videos, photos, ecommerce store or are you providing a buying incentive through a coupon?
3. Call to Action: once you have your purpose aka goals in mind what is your call to action? How are you going to get your prospects, consumers, clients, affiliates, and friends to perform an action you wish them to take?
4. QR Code Design: it has been called "robot barf" but what do you want your prospect to see when viewing your QR code? Is a standard code enough or do you need to find a designer QR Code theme?
5. Mobile Landing Page: if you think that you will simply link your QR code(s) to your website's pages you are in for trouble. There is nothing more annoying to a someone who takes the time to load a QR code than to get to the point of reading the information and realizing that it is not optimized for smartphone consumption. Simply put, unless your prospect-consumer has X-ray vision he/she will never be able to read your message.
Creating a mobile landing page that is optimized, allowing a smartphone user to read the text, is the key to any QR Code campaign. Without this component, don't bother trying to utilize QR codes.
6. QR Code Analytics: Mashable's Hamiliton Chan nails it when he identifies the most important analytic for you to concentrate on measuring:
"The most important metric of a QR campaign should not be the number of daily scans. Rather, the length of engagement time that your code is generating should be a marketer’s primary indicator of campaign success."
As Hamilton states "having a low number of scans should not discourage the advertiser. . . "
7. Social Media Analytics: are you broadcasting your use of QR codes on your Facebook page, Google+ page, blog, website, youtube account, and other social network sites? If you are making the effort to broadcast your QR code campaign are you tracking the analytics from these efforts?