Listing Photos - The Foundation of All Other Marketing

By
Education & Training with Real Estate Photography Class

We've all seen them... Listing photos that are so poor that you'd almost laugh at them. Right after that comes all the listings with just one photo of the exterior. I understand that not everybody considers themselves to have "talent" as a photographer, but taking good pictures is now both easier, and more important than ever.

In today’s real estate marketing environment, the photos of the property are the foundation of all other advertising, including:

  • Your MLS Listing, which attracts Buyer Agents
  • All the websites that are fed from your MLS listing, which attract Buyers
  • Your website slide show and virtual tours
  • Social media used to market a listing or your business
  • Your brochures and other printed materials
  • Your listing presentation to prospective sellers

In other words, having great listing photos complements and turbo-charges all your other systems and training, while having few or poor photos can render them useless.

Home buyers (and their buyer agents), especially when searching on the Internet (or the MLS), are more visually-oriented and have lower attention spans than ever. Many people are calling this the "Post Literate Society", where people are going back to icons (look up where that word came from) and other visual media rather than reading long blocks of text.

If your listing has few photos, no photos, or poor photos, many of the the online buyers will just move on to the next property.

While it’s great to learn how to promote yourself on social media, how to do a listing presentation, and how to market on Craigslist... if you miss the foundation, you miss it all! Every agent must learn how to take great pictures - or have someone on the their team who can.

The good news is that with digital cameras and training, such as that from our online Real Estate Photography Classes, anyone can learn to take great listing photos that attract buyers, drive in traffic, and get homes sold.

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Comments (4)

Ralph Janisch ABR CRS Broker
Janisch & Co. - Conroe, TX
Selling Northwest Houston to good people like you!

I completely agree.  Good photos are essential today in marketing a property.  Photos don't need to be professional they just need to be sharp, clear and as many different pictures of different views as you can manage.  More is better.

Nov 13, 2011 09:54 AM
Lyn Sims
Schaumburg, IL
Schaumburg Real Estate Agent Retired

This post is the exact opposite of someone else's that I commented on today. His idea was who cares about the photos, just let me sell it.  I had to abruptly disagree.  You get more people into the house with better photos, once they get there they might not like it but the pics brought them in the door.  Agents are just too LAZY to do the seller's house any justice.  That's exactly what I feel it is.

Nov 13, 2011 10:03 AM
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

A primary job of the listing agent is to market the property so that it gets positive maximum exposure to as many people as possible. If your listing photos stink...what is the point?

Nov 13, 2011 12:04 PM
Mark Wozniak
Keller Williams Realty - Centreville, VA
Northern Virginia Real Estate Expert

Photos are the true lifeblood for today's online-oriented real estate marketing.  It's hard to fathom that a skill as critical as taking good home photos hasn't been the subject of more training for RE agents.  Thanks for bringing this much needed online training to our attention! 

Nov 15, 2011 09:11 AM