Why Your Website Is Broken... And What You Can Do To Fix It

By
Services for Real Estate Pros with Referral Resource Center, Inc.

Little Girl With A Broken Leg

One of the AR members was sharing a few statistics from the latest NAR Member Profile on his blog last week. The statistic was so surprising to me, I went and pulled up my copy of the profile just to make sure he had it right. He did.

The statistic was that the typical Realtor brought in 3 inquiries and 3 percent of their business from their website in 2010. That equates to only 1 transaction out every 33 being generated online.

That, my friends, is a bunch of broken websites!

The real tragedy here is that it doesn't take that much in time or money to fix the problem and, if money is tight, you can learn how to do it yourself for free. So lets determine why most Realtor websites don't work.

The vast majority of the time (like 95%+) there are only 2 reasons your website is not providing lots of leads.

1. It's buried somewhere on a back page of Google for the keywords that people in your area use to search for a new home (e.g. "homes for sale").

2. Your website is designed to give out information...  not capture leads.

If you correct these 2 issues, I guarantee you'll see your online business increase substantially! So here's what you need to do in order to fix your online presence.

1. You need to create (or have created for you) a very simple Lead Capture Website. The quickest, easiest way to do this is to leave your current website alone and start from scratch.

2. You need to learn (or have done for you) how to get your new website on the 1st page of Google for the keywords I mentioned above.

Neither of these steps is overly expensive or difficult to do. As I mentioned earlier if you're strapped for cash but you have some time, you can do them yourself... for free.

In my next post, I'll go into the exact steps you need to take to accomplish this goal in time to make 2012 the year you see your online business explode!

Comments (4)

Brian Rugg
Rugg Realty LLC Sun City Texas 512-818-6700 - Georgetown, TX
Sun City TX Real Estate - Georgetown, TX Real Est

Hello Mike :

 

Good advice. Being found and capturing leads sounds so simple, but executing that plan is the key.

Nov 15, 2011 04:51 AM
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

I like how you broke it down to what it truly is...and just how simple it is to "fix" it. A website for a website's sake doesn't do the agent any good at all.

Nov 15, 2011 05:05 AM
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Excellent advice...and a reminder to be checking what we put out there!

Nov 15, 2011 05:42 AM
Mike Moffitt
Referral Resource Center, Inc. - Bayport, MN
Unconventional Real Estate Marketing

Hi Brian, Ken and Li,

The problem is that if you're not getting anything (or very little) from your website and you're spending money maintaining it, many of us assume that the internet doesn't work for lead generation.

Nothing could be farther from the truth!

We all know that, in this economy, we should be taking advantage of any outlet that will bring us in more business.

 

Nov 15, 2011 08:49 AM