Ben Kinney on Real Estate Marketing

Education & Training with Internet Marketing Specialist Designation

One of the biggest mistakes that top agents make is that their real estate marketing is all about themselves.  To get the best return on your advertising, you need to understand what kind of marketing message is going to connect with different types of prospects. 

For example, Buyers want to know how to find a great property at a cheap price.  Sellers want to know that you can sell their home fast, how much you’ll sell it for, and what kind of things you’ll do for them that other agents won’t.

But that basic messaging won’t always win the sale.  You need to start developing different ads that are geared towards even smaller segments such as first-time buyers.  Then those ads need to be served up in a variety of channels including the internet, signs, flyers, radio, TV, and display ads.

Watch this 7-minute video and you’ll learn Ben Kinney’s real estate marketing strategies that were outlined during the webinar, “13 Ways to Defeat the Top Agent in Your Market.”

Real Estate Marketing Ben Kinney

If you’re an up and coming agent, you’re going to need find ways to make yourself bigger than you really are to take on the top agent.  Use terms like, “the most aggressive agent in town.”  Market yourself as a team – your lender, title rep, part-time admin, and other agents in your office are your team.  Market cheap and market everywhere by leveraging internet marketing for real estate.


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Laura Allen, Lake Tahoe - Truckee Real Estate for Sale
Coldwell Banker, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Great suggestions.  Focus on the buyer, or seller, and not yourself and you'll change the direction of your marketing program to get better results.  Nicely done.

Nov 14, 2011 12:22 PM #1
Malinda Montgomery RSPS AHWD-Realtor
Adams Cameron & Company - Port Orange, FL

Just listened to the video and it had some great suggestions. Thanks for the post.

Nov 14, 2011 12:36 PM #2
Carlotta Remong
Berkshire Hathaway HS N.E. Prime Properties - Newport, RI

Thanks for sharing Ben Kinneys video on internet marketing it is very intensive!

Nov 14, 2011 12:40 PM #3
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Ben

I have enjoyed observing your meteoric rise in this area.

Thanks for the video and the blog


Dec 04, 2011 08:27 PM #4
Mary Borth
Bloomington-Normal, IL

Thank you for sharing this! I recently began branding my business as 'my business' not as me - made my photo much smaller - got rid of my boring life story and people are responding much better!

Interestingly enough - I got some flack from agents about marketing 'we' when I don't have a team, and about taking my picture off some of my materials. But I went with my gut and it is paying off!

Thanks again!

Mary Borth

Feb 07, 2012 02:38 AM #5
MeLisa Minter, Realtor
Minter Real Estate Services - Taylor Lake Village, TX
Bay Area Houston Real Estate Agent

Very informative.  I stopped taking the price off of flyers a while back and it does get the phones ringing.

Mar 19, 2012 03:09 AM #6
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