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More & More Agents Are Using Less & Less Tech

By
Real Estate Agent with Andrew Mitchell & Co. 9062108

Recent survey findings show that fewer veteran real estate pros are leveraging the tech tools at hand to build their business. In fact, year to year, agents are spending LESS on web marketing tools than last year. I would invite you to take a minute to read "Realtornomics 2011" (http://www.matthewferrara.com/rssfeed/realtornomics2011/) for some eye-opening stats.

Here's my take on it: I'm a baby boomer who's embraced the world of tweets, blogs, Facebook, Klout, Craigslist and spend a large portion of my time wisely using those tools. Notice that I said "wisely." By that I mean that I don't sleep with my laptop and haven't had my Blackberry surgically attached to my hip. I actually spend a chunk of my marketing time staying in touch with old and prospective clients by phone, personal handwritten notes, small gifts via snail mail....all personal "touches" that keep me top of my clients' minds.

That said, I love using technology to make my life easier as our business gets increasingly more challenging in all corners of the nation. I can rest easy knowing that I'm well prepared to face whatever the future holds as long as I keep ahead of the tech curve.

How have you used technology today to make your life easier??

 

Laura Gray
RE/MAX Realty Group - Gaithersburg, MD

Michael

 

Baby Boomers definitely have the luxury of using the best of both worlds. I feel sorry for the agents under 30 who freeze at the thought of a belly to belly lead generation tool

Nov 15, 2011 05:27 AM
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

I was surprised at some of the numbers in the article. There is no doubt this business is evolving. If agents don't stay current with the clients they are trying to serve...they will not stay in this business. Our MLS has been shifting over the past few years and I can tell you the agents that have been in this business the longest period of time...are NOT the top producers. In my opinion, it is because they can't or won't accept that we need to evolve as well.

Nov 15, 2011 07:53 AM