Recent survey findings show that fewer veteran real estate pros are leveraging the tech tools at hand to build their business. In fact, year to year, agents are spending LESS on web marketing tools than last year. I would invite you to take a minute to read "Realtornomics 2011" (http://www.matthewferrara.com/rssfeed/realtornomics2011/) for some eye-opening stats.
Here's my take on it: I'm a baby boomer who's embraced the world of tweets, blogs, Facebook, Klout, Craigslist and spend a large portion of my time wisely using those tools. Notice that I said "wisely." By that I mean that I don't sleep with my laptop and haven't had my Blackberry surgically attached to my hip. I actually spend a chunk of my marketing time staying in touch with old and prospective clients by phone, personal handwritten notes, small gifts via snail mail....all personal "touches" that keep me top of my clients' minds.
That said, I love using technology to make my life easier as our business gets increasingly more challenging in all corners of the nation. I can rest easy knowing that I'm well prepared to face whatever the future holds as long as I keep ahead of the tech curve.
How have you used technology today to make your life easier??
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