Admin

Why hasn't anyone else bought it?

By
Real Estate Agent with Compass

These are words I've heard many buyers say to me recently upon considering purchasing a house that's been on the market for 4-6 months.  Here in Arlington, Virginia, the real estate market is pretty good.  Single family homes do not typically take that long to sell unless they fall into these categories:

1) They have an incurable defect.  Like backing to or facing a highway or busy street, only one bath and no room to add another, odd floor plan that doesn't suit local preferances.  These things make homes sit on the market a long time and, yes they negatively affect the value.  The only tool you can use against this is price reductions.

2)They show poorly.   There is no way to estimate how much money not properly presenting your house will cost you.  Arlngton, Virgina home buyers expect clean, tidy, staged homes, that smell good and are not difficult to get in to see.  If it takes 3 attempts to show, that is going to cost you.  If they see a mess, or even a vacant home, it can cost you.

3) They were priced too high in the beginning.  And this is where the opening question comes in.   Many sellers think "well I'll price a bit high and test the market and I can always reduce later."  Yes, you can, technically, do that.  But you will probably cost yourself 6 plus months of inconvenience with having a listed home, 6 months of mortgage payments and 20% less or possibly more than if you'd just priced it right in the beginning.   When buyers see price reductions, they see an unrealistic seller.  They see greed and they don't feel charitable.

You see buyers right now are nervous, rightly so.  Everywhere you turn, people are talking about the bad housing market and how it's draining the economic recovery.    They do not want to over pay.  So when your house sits for months, buyers think, and say things like

"Why has no one else bought it yet?"  

"Will I struggle to sell this one day too?"  

"Hundreds of people have probably seen and rejected this house...why?"

And those questions, decrease the value drastically in their minds.   And as a Realtor represening Arlington, Virginia home buyers, I am not going to push them to pay too much for a house.   Those questions are in my mind too.   I've had this same conversation with my sellers, and it convinces them to price right from the beginning or take a perceived "low" offer very seriously.   Sellers need to see the writing on the wall with high days on market, reduce the price or work with low offers to get it SOLD.

 

Comments(37)

Show All Comments Sort:
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Coral--I was just reading another post on this same subject.  Sellers here seem to like the concept of "testing the market"--always with the same results--frustration and no offers.  Then they call me in to stage as if I can work some miracle, when they have already lost the most important months being on the market at a high price.  Staging will not cure the evils of being overpriced from the beginning. 

Nov 16, 2011 05:08 PM
Elite Home Sales Team
Elite Home Sales Team OC - Corona del Mar, CA
A Tenacious and Skilled Real Estate Team

It is alway price or terms that will sell a home.  Try both to get the home sold.

Nov 16, 2011 05:57 PM
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee 423-677-6677

Those are all very helpful tips.  It's amazing how many sellers will "test the market", only to lowere their price months later, missing many potential buyers.

Nov 16, 2011 10:25 PM
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

That's great, common-sensical stuff Coral!  Once I did an inspection on a house that looked at the backside of a fast-food chicken house.  The view was ugly, there was smoke all the time and everywhere smelled like chicken, even inside the house.

The couple buying the house did not mind, at least it didn't seem so.  But I wondered about the future prospects of selling the house.

Nov 16, 2011 10:48 PM
Coral Gundlach
Compass - Arlington, VA
Real Lives. Not Just Real Estate.
Thanks for the comments, and geez, another feature. The answer is price! "That one buyer" will come along, but it will be at a discount.
Nov 16, 2011 10:51 PM
Coral Gundlach
Compass - Arlington, VA
Real Lives. Not Just Real Estate.
Robert - I think you've nailed it! I might borrow that in my next listing presentation. Thinking you should use it as a blog headline!
Nov 16, 2011 10:54 PM
Coral Gundlach
Compass - Arlington, VA
Real Lives. Not Just Real Estate.

Jay, to each his own? I hope they got a bargain on it because it will affect resale.

Cindy, I know it! It is hard for sellers to understand, because the market has changed. The bad economy has buyers on edge, sellers have to understand there is no value at all if no one ever buys it.

Elite, I think we need to use the entire arsenal, every time. Price, condition, marketing. No room to slack off in this market.

Janet, very well said. The point of my post is that very high days on market have a huge negative impact on a buyers perception. You have to get that price right off the bat or at least in a month to prevent serious value damage.

Fred, So simple, right?

Rosalie, thank you! Please share away. Sellers need to get this message in order to sell their house and save thousands!

Bryan, So true. I think our biggest "sales" skills need to be used on our sellers to price and stage right. Ben, exactly. Thanks!

Michael, high DOM is very hard to overcome. Thanks!

Nov 16, 2011 11:04 PM
J. Philip Faranda
Howard Hanna Rand Realty - Yorktown Heights, NY
Associate Broker / Office Manager

The market isslower here due to a higher inventory, but I'd add a #4: The seller was uncooperative with showing requests, and by the time they got clued in the buyers all moved on to one of the many oter options they had. 

Then the listing simply got stale. 

Nov 16, 2011 11:14 PM
Charlie Dresen
The Group, Inc - Steamboat Springs, CO
Steamboat Springs, CO e-Pro

Very good advice, and your point about buyers' perceptions is spot on as well. Once a buyer gets into the "why hasn't" or "why didn't" mindset it's pretty much time to move on. Sellers truly need to understand that they have to price a home correctly, ensure it's picture perfect for each showing and be willing to inconvenience themselves at times to allow a showing or do a little extra (or more frequent) clean-up.

Nov 16, 2011 11:21 PM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Coral, all good reasons why a house may not be selling. Number three is often a deal killer right from the start.

Nov 17, 2011 01:05 AM
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

This is always a good question, it's something that we get asked all the time.  Usually it's fairly simple to figure out why a specific property is still on the market. 

Nov 17, 2011 01:19 AM
Kristin Moran
Owner - RE/MAX Access - KristinMoran@Remax.net - San Antonio, TX
San Antonio,TX - Real Estate - 210-313-7397

I get asked this question alot as well.  I believe your answers are right on.  Sometimes, no matter what, being on the market that long puts a bad image of the home in the buyers eyes.  SAD!

Nov 17, 2011 03:10 AM
Ed Silva, 203-206-0754
203-206-0754 - Waterbury, CT
Retired Real Estate Broker

We can't determine why a home would sit so long, but location, condition and price are usually the 3 culprits.

Nov 17, 2011 04:41 AM
Jerry Morse
The Morse Company - Janesville, WI
BBA,GRI

With a declining market like ours everything is important:  You need to have the best price, best condition, good location and a great agent!

Nov 17, 2011 05:02 AM
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

Coral:

The biggest reason why a home has not sold is price.  Whether it is an incurable condition or messy, smelly the home should be priced accordingly.  You blog is right on the mark.

Nov 17, 2011 05:05 AM
Jim Mushinsky
Centsable Inspection - Framingham, MA

I remember a house that was on a busy street and while walking around the house we found broken car parts, headlights, taillights, mirrors, etc.  Seems there were quite a few accidents there.  Might be tough to sell that house.

Nov 17, 2011 05:44 AM
Donald Reich
Madison Specs - New Rochelle, NY
Cost Segregation Specialist

Great post. #3 sums it up pretty well. If you price the home right, it will sell!

Nov 17, 2011 06:54 AM
Coral Gundlach
Compass - Arlington, VA
Real Lives. Not Just Real Estate.

While it might be a silly question as a few of you have pointed out, it is an easy fear that crosses buyers' minds when a house sits for too long.   And yes, you can counter that with "do you only want houses that aren't for sale?" but buyers don't ask this question after only a month or two, they ask it after hundreds of days, at least in my experience.    This very question is what makes them offer lower than already reduced list price, and sellers need to notice it.

 

Thanks to all for the great comments!  I am going to check out your blogs now.

Nov 17, 2011 09:40 AM
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Hi Coral, Yes, it's so true that buyers begin to wonder why the home house has so many days on market, especially if they kind of like it.

Nov 17, 2011 03:12 PM
Leslie Ebersole
Swanepoel T3 Group - Saint Charles, IL
I help brokers build businesses they love.

Coral, great post with some spot-on answers.

I hope your Thanksgiving Day is filled with blessings and happiness.

Nov 24, 2011 07:39 AM