Cake & Ice Cream vs Meat & Potatoes

By
Real Estate Agent with Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605

 

A few months ago an agent responded to blog I wrote about first time buyers.   Her comment was that “First time buyers today don’t know what is good for them.  They want their cake and ice cream before they’ve had their main meal. “  I wish I could remember the blogger’s name – but I forgot the post and only remember the quote.   I had understood what she was saying, but  at the time, felt the judgment was more than a little severe.  However, recently I’ve recently had  a cooperative for sale in a very lovely building and sometimes selling something small in a complex where everything is easily compared brings buyer behavior into sharper focus.  Having observed the sales in that building – such as they are because volume was very low until just a few weeks ago – the agent is largely correct…wanting the glitz without the substance  IS  impacting the decision making process of first time buyers – and I predict that it will come back to haunt them when they sell.

 

The coop that I have listed is a very large 1 BR unit with a large bathroom and separate shower (unique for a pre-war building) It has high ceilings, wonderful moldings.  The layout is nothing short of ideal.  It is newly painted, the plaster has been repaired, the floors totally refinished and it sports a brand new bath.   Great closet space wonderful views….but….but…its got a very dated kitchen.   There are several other 1 BR units in the building and some of them have renovated kitchens and baths – while the listing I have has only a renovated bath.

For many first-time buyers – its all about bright and shiny things:

The bulk of buyers in the market for a 1 BR cooperative near the train station are first timers.  These buyers are making a beeline for the units where everything is new, new, NEW!!!  They want to be blown away and they certainly don’t want to lift a  finger to deal with a kitchen or even painting in some cases.   In my opinion, this is a mistake. Since everything else in the unit is up to snuff – I find this difficult to understand.  The unit as it sits has better views, a better layout, better closet space, an eat-in kitchen (which most of the others don’t)  and significantly more square footage.  Yet people are willing to pay a premium for a smaller unit with less closet space as long as its all tricked out.

Although I understand that renovating a kitchen is a pretty big deal, and for  some people it is out of the question,  what I’m not getting is why no one is willing to put in one iota of elbow grease into as large of a purchase as a home -  particularly in this economy.  Elbow grease is  instant equity.  Its certainly way better than paying more for  a home (or coop) with less square footage, poor layout and an inferior location just to get a nice kitchen.   When you pay a premium  for that type of home or unit just because it has a shiny new kitchen  and ignore other factors  you are leaving money on the table.   After all – a dated  kitchen CAN be changed.  Just ask any contractor – they do it every day.   But the location, square footage and layout are forever.

Cake & ice cream vs. meat and potatoes:

Issues like layout, square footage and location (or in the case of a condo or coop – the nature of the building)  put a permanent ceiling on what you could ever hope to make when the time comes to sell the home.  These issues are the meat and potatoes of real estate and the smart money knows that these issues should be first and foremost.

A new kitchen is the cake and ice cream – or really its the cherry on top of the sundae.  It is nice to have but shouldn’t be the be-all and end-all of a transaction.  The same goes for tumbled marble in the bathroom and master bath suites for those who are just starting out.  Your first home is not going to be your last home.  It is the first step in a process that will lead to the home of your dreams.  Although you should really love your first house….it should be for the right reasons.  Buyers who go after bright and shiny things pay a premium and often shoot themselves in the foot when it comes to resale.   Accepting  a home that is  solid in the meat and potatoes department but may need some help in the cake and ice cream area is money in the bank. Because in the end, doing so allows you to  have your cake and eat it.

© 2011 – Ruthmarie G. Hicks – http://thewestchesterview.com – All rights reserved.

 

Cake & Ice Cream vs Meat & Potatoes

Comments (47)

Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

I think any new buyer goes through an educational process where they first have to see a handful of properties to get an idea of what they really want.  After spending some time getting educated then it will be clearer what it is they find important to their search and what they will and wont compromise on.

Nov 17, 2011 01:21 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Ruthmarie, as said already several times, today everyone wants instant gratification. Eye candy seems to carry more weight than utility and an opportunity to make it their own.

Nov 17, 2011 01:22 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Hey girl.  Congrats on the feature.  Gosh, what a frustrating situation.  Your logic make complete sense.  You're right, there are certain things you can't change.  and, the things that can be changed can.  It sounds like some are not thinking things all the way through.  maybe part of the issue is on the buyer agent side.  Or, maybe there are just better opportunities out there for them to choose from.  It would be interesting to know if those who visited bought elsewhere or are still in the market.

Nov 17, 2011 02:15 AM
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

Hi Catherine - Yes, this is quite true.  Some of it reflects the work place issues that we have as well.  In NY you are either unemployed, underemployed or exploited.  The exploited group are those fully employed that actually have money.  Trouble is they are doing the work of 3-4 people - those are the people who were le go and are now unemployed or underemployed.  I think that's part of the problem in SOME cases. In others its just "I want it NOW and I don't want to work for it!"

Hi CT -  It's a quesiton of form over substance.

Hi Carla - I agree.  Granite isn't that tough to install.  Why is this such a major deal?  Meanwhile people are worried about losing money.  The best way to lose your shirt is to buy something that is already all tricked out. In five years it isn't shiny new anymore and if the market hasn't gone up you are going to have a reno project on top of paying top-dollar for the home   - just so you can SELL it....

Hi Barbara - I go further...I think the smallest and least improved home is best. You never want to be the neighborhood top dog. What is underneath you will forever limit your selling potential.

Hi Margaret - It went too far one way...people buying junk to flip fast -  to I want EVERYTHING BRAND NEW...Where is the middle ground?

Hi Kathy - I think some of that is true.  I've seen some examples that make my head spin.  But I've also seen some where people are so pressured on the job where there IS NO TIME.  I get it if you are working a 70 hour week there really isn't any time for renovation.

Hi Karen - That's what I'm finding ...they ONLY want turn-key.

Nov 17, 2011 02:45 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

When I first went out there as a layman and inexperienced home purchaser, I found a home that got me excited...I took a seasoned in the business 40 year vet to look at it and they quickly said NO...no way. I couldn't understand it at the time and went along. The second place I found this person said YES, buy this. Many years later, I understood the whole thing...Having the eyes and ears for a purchase this size is priceless. There is so much to consider. A good agent with experience who is keyed into their clients wants will not fail in the short or long term purchasing of Real Estate...thank you Ruthmarie...

Nov 17, 2011 02:53 AM
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

Hi Donne - Sometimes it really is a LOCAL difference.  Sometimes people with the least see opportunity for what it is.   I do think its funny that the very people who go ga-ga over kitchens are people who don't cook....Seriously - that's what we have around here...

Hi Joy - Well we all sometimes get to a point where we have been hauled around to about 50 homes -for me - sometimes hundreds of miles and all over the county....and you just want to find something - ANYTHING that gets them to finally pull the trigger.  When you have a client like that who just WON'T  get off the fence, and they finally are in love with a home, its difficult to rock that boat.   I do encourage LOCATION and fundamentals over glitz and glam. But if they are bound and determined for the latter - I won't send them packing.  They'll just make the same mistake with someone else.

Hi Joan - this is really a fundamental problem.  Maybe a total gut renovation isn't for most people but granite counters and stainless applliances are SUCH AN EASY FIX.  Some act like not having these things already installed is the end of the world.

Hi Howard and Susan - I will tell them what I think, but  I won't stop them either.  Often after showing 50 + homes I'm just relived when something ....ANYTHING gets them excited enough to make an offer.  I will tell them that I think there are better options out there, but in the end it is their decision.  Once I did drop someone that I thought was heading for a train wreck.  They would have bought next to a meth lab to get granite and marble...

Hi Christine - Very often they can't afford it.  Then they go away and wail about how they can't afford Westchester.  They can, but no one is going to give it away.  Homes that need some work are selling at such a steep discount that its a mind-blowing opportunity for those who couldn't otherwise afford the space they want.  And they are blowing these opportunities off because they want to have their cake and eat it.

Nov 17, 2011 02:57 AM
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

Hi Jeff - Thats so interesting!  Its the other way around in NY...That just shows you what the differences are.  The trouble I have had with listings generally in condos and coops is that a 1 BR unit that needs some work has all the "issues."  Why?  Because in our area it is YOUNG PEOPLE who won't renovate. The older people (40-60 let's say) are not so shy about making it their own. They may have been through it before, they may be more seasoned.   But  older people want at least a 2 BR.  So the kids come in and expect anything they would buy to be litearlly all tricked out....and if it isn't - they aren't interested.  Meanwhile, the older crowd that WOULD take this on needs more space.

Hi Angel - Many can't afford the fully renovated home....so they continue to rent and pass up scrumptious prices and gorgeous interest rates - and for what?  It's not going to get more affordable...at least not much.  If they aren't happy with what they can get now - what happens later when interest rates go up?  It really doesn't get any sweeter than this.  I'm not talking about something that is unbearable.  People can live with it for a while.  Back in the 80s some older families moved out of my family neighborhood and 30 somethings bought them out.  The neighborhood transitioned.  I remember being in those homes.  Most people WAITED to do the renovation until they had saved money - and then the did it.  No one ever died from living with a dated kitchen for a few years. That's how its DONE.  No one gets it ALL at once. But a lot of kids seem to think everything should come completely done up.

Hi Joni - True - a seller will not get top dollar without the renovations being done.  Sad but true.

Hi Laura - This poor seller already gut renovated an entire bath, replastered the walls and refinsihed hardwood floors. The place IS turn-key except for the kitchen.  But interest has increased and we may have a couple of offers now that the glitz and glam units are gone.

Hi Kate - That is the next step though right now we suddenly have action on the place. I think that the glitzy offerings had to sell first...

 

Nov 17, 2011 03:16 AM
Stephanie L. Solano
J. Philip Real Estate LLC Westchester County NY - Pleasantville, NY
Licensed Real Estate Agent

I agree with you 100%. First time buyers are attracted to the sizzle, not the steak. I have a listing in Pelham that is perfect for a first time home buyer. It is the steak, unfortunatly it too doesn't have a sparkly new granite kitchen. When will buyers realize that it is cheaper in the long run to buy a home that may not have everything brand new and update it, then buying it already done?

Nov 17, 2011 03:23 AM
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

Hi Sonja - I tend to agree.  The one mitigating thing is the hours people who are working are keeping.  That is one common theme that I keep hearing.  "I'm doing the job of 3-4 people about 70 hours a week. I don't have time to have any renovations done."  True, but you can get a designer and project manager to help you.  In many ways that can SAVE YOU MONEY.  Because they know how to get it done right the first time.  Yes, you have to live with it, but for a kitchen its mostly a matter of take out for a few weeks.  A galley kitchen is not a big deal.

Hi VB - I was getting hungry looking at that picture of the cake...I admit it.

Hi Janis - too much too soon is right...It's like people just want to unpack and BOOM - instant home.

Hi Sharon - We know that this is what trumps granite...but so many buyers have eyes bigger than their wallets and then choose form over substnace.

Hi Kristine - Ok.

Hi Rosalie - We kept reducing the price until we got some activity.  But prices on these units were in free-fall during the listing.  It actually is  a very resilient area.  People WANT to live there - very, very much.  So the area had not really seen any kind of price drop in 2008-2009.  In 2010 when the tax credit ended - BAM!  That resistant market finally had its correction. The good news is that it is an area that is very sturdy and will recover quickly and strongly given the right circumstances.

 

 

Nov 17, 2011 03:26 AM
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

Hi Mitchell - Great analysis of your market.  I was targeting empty nesters....They LOVED the unit.  Trouble was it lacked the one thing they were insisting on - a 2nd BR.  They want that for their family when they come to visit and it is a must-have for most of them.  Many of them couldn't understand why younger single people wouldn't jump on this as ano opportunity.

Hi Gita - I agree. There is way too much that is non-negotiable for the price that people want to pay.  THey have eyes way bigger than their wallets.  Trouble is, this is NOT an inflated market so these buyers need to reign in expectations.

Hi Charlie - That's exactly what I worry about.  Bright and shiny has a habit of becoming old and dated in a surprisingly short period of time.

Hi Phil - Love the "echo-chamber of agreement." You can lead the horse to water but you can't make it drink.   I just don't get the craziness for finishes. We can't steer - so I can't tell someone that they are buying in poor area just to get something they could put into something better later.  I actually dropped one or two buyers who were all over the place this year.  But a couple of them were running pell-mell for the worst neighborhoods to get really great finishes.  It was a situation that I didn't think would end well - or end at all.  They were addicted to looking under every rock. 

Hi Eileen - Trouble is that around here that list is usually about $100k more than they can afford.   They want to much.

Hi Michael - It really is eye candy that is ruling right now.

Hi Debbie -  As someone who helps people see the potential of a home that needs work - you know where I am coming from. Most of the tricked out units are under contract or on their way.  That has increased interest in this unit.  Its a balance.  Yes, they need to do some reno. But once done, they have something  superior and for less than what others bought.

Nov 17, 2011 03:41 AM
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

Hi Richie - Its good that you listened to your agent and that their years of wisdom actually aided your decision.  We need to guide our clients without telling them what to do.

Hi Stephanie - Good luck with it - its very tough to sell steak without sizzle. I have seen that many times over. Pelham is a great area too.  To get in on the ground floor there - you do have to forego the sizzle.

Nov 17, 2011 03:45 AM
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

Ruthmarie:

It seems to be true that most buyers want everything plus.  They want a new kitchen and new bathrooms, and they want it all for a very low price. 

Nov 17, 2011 04:37 AM
Donald Reich
Prudential Centennial - New Rochelle, NY

The cake and ice cream won't be as sweet if the meat and potatoes were not good enough!

Nov 17, 2011 06:57 AM
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Hi Ruthmarie, great post and congrats on the feature. You have really studied this current buyer behavior. Hopefully they will learn to want more substance over style.

Nov 17, 2011 03:23 PM
Eric Kodner
Madeline Island Realty - La Pointe, WI
CRS, Madeline Island Realty, LaPointe, WI 54850 -

Ruthmarie, your food analogies are making me hungry!  Great post!!

Nov 17, 2011 03:50 PM
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

Hi Eveyln - I think that some people have over-estimated their buying power because of media hype.

Hi Donald - Well put.

Hi Sandy - For some - it really isn't an option.  For people working 80 hours a week - they either have to turn renovations over to someone else or have a turn-key house.  But too many of them just refuse to lift a finger.

Hi Eric - Hope I didn't ruin a day of healthy eating.

Nov 17, 2011 04:11 PM
Anthony Daniels
Coldwell Banker - San Francisco, CA
SF Bay Area REO Specialist

Did somebody say cake?  I love cake.  I think Jim Gaffigan likes cake too.

Good post, thanks for sharing it.

 

 

 

 

 

 

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Nov 17, 2011 05:22 PM
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

You learn some outstanding scripts on AR. Reblogged with this intro:

 

I just reread the sentence below that the location, layout, and square footage are forever. What a great concept to maintain perspective during your home buying selection process. Handle the meat and potatoes first then you will get desert later, too!

Nov 19, 2011 04:02 AM
Lisa Orme
The Master's Key Realty LLC -Windsor, CT - HARTFORD COUNTY - Windsor, CT
Broker/Realtor, ABR, CRS,GRI, PSCS, SFR, Notary Pu

Ruthmarie --you are absolutely right about the location, layout and sq.ft being much more important--and obviously less subject to beigng easily changed--than items of interior decor and "finishing".  Buyers need to consider more for the long term...when the market appreciates, the location and layout will contribute more to resale value than the cosmetic updating is likely to cost. Nice feature!

Nov 19, 2011 05:43 PM
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

Hi Anthony - Cake is always nice.

Hi Cheryl - They are forever - the rest can be changed.  People don't understand that but once they live with it and wish they could change it - it is too late.

Hi Lisa - The market will eventually come back and when it does some areas will appreciate more than others.  That will not be determined by whether or not the home or unit had a new kitchen whiich is probably 7 years old by the time you are looking to sell it.

Nov 20, 2011 02:05 AM

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