Sarasota Real Estate is Selling but not for "Pennies on the Dollar"

Real Estate Agent with Cristello & Company

Sarasota real estate is selling but I felt sorry for the young couple who came from NJ to buy their second home which would eventually become their primary residence. They had dreamed of someday moving to Sarasota, Florida and making it their home. They had a jar of white powdery sand a friend brought them from Siesta Key Beach sitting on their table for a while. They had heard wonderful stories about the area and the lifestyle in Sarasota. So, they contacted me and sent me a long list of properties they had found on a popular consumer website. Their criteria: 2/2/2, nice neighborhood, updated kitchen with granite, and no more than 15 minutes from the beach.  Budget: $75,000.00

So, you know where this story is going. I did my Realtor duty, Sarasota is selling, and although I tried to educate them about the improbability of finding this particular property we looked and eliminated to the last property which was acceptable only to find that a contract had been accepted only minutes before my call.  They left discouraged and possibly unhappy with my services. I tired to tell them in a kind way that they were just expecting too much. Sarasota is selling, but not for "pennies on the dollar."

Not that these people were unsophisticated or uneducated but they had formulated their expectations based on a few stories from friends, the media and the story of the “unbelievable deal the bank gave someone!”  Now there are some bargains in Sarasota. However, one has to be realistic about what the prices in Sarasota will bring up.  

Was this a waste of my time? Maybe not. Perhaps they will return or send me a referral. I will start the next customer relationship a little differently.  I’ll send them to my blog Florida Next and my FB page Sarasota Suze and they can learn about the best ways to buy, where to buy and what goes on in Paradise.  Customer education builds respect and the understanding of the value a Realtor brings to the situation. We want our potential Sarasotans to know that Sarasota real estate is selling,but not for "pennies on the dollar."


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Letitia Stevenson
BHHS Fox & Roach | - Greenville, DE
Listing Agent DE/PA/MD, Digital Marketer & Coach

Susan, Welcome to the Rain! Active Rain is a great place to share your knowledge, expertise and thoughts, as well as network and learn so much from the vast pool of talent already onboard. I look forward to reading your upcoming posts. If you would like to connect with me on ActiveRain, please subscribe to my blog!

Welcome Aboard and Much Success!

Nov 19, 2011 03:49 PM #1
Amy Morrison
Knipe Realty NW - Portland, OR

Welcome to Activerain, 

As someone else who is newer to the rain, here have been the two places I have spent most of my time learning from those before me. The first is Activerain University and the second is the Activerain Newbies group on Activerain. I think I learn more in those two spots on blogging and business building than I could anywhere else. The people here are sol willing to share their knowledge. 


Nov 22, 2011 05:44 AM #2
George & Arlene Paukert
Road to Wealth, Inc. - West Palm Beach, FL

Don't you just love Activerain! I think you will learn so much here, I know we have! Look forward to getting to know you better.


Nov 22, 2011 05:47 AM #3
Knipe Realty
Knipe Realty NW - Portland, OR

Welcome and glad you found Activerain and hope to get to know you better. If you ever need any help, don't hesitate to shoot us an email, we would love to help you.


NW Broker Secrets

Nov 22, 2011 05:55 AM #4
Susan Phelps
Cristello & Company - Sarasota, FL

Thanks for the "Welcome" all. Definitely learned a lot so far and will be in school for a while learning everything I can.

Thanks again. Sarasota Suze

Nov 27, 2011 11:29 PM #5
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