So, you know where this story is going. I did my Realtor duty, Sarasota is selling, and although I tried to educate them about the improbability of finding this particular property we looked and eliminated to the last property which was acceptable only to find that a contract had been accepted only minutes before my call. They left discouraged and possibly unhappy with my services. I tired to tell them in a kind way that they were just expecting too much. Sarasota is selling, but not for "pennies on the dollar."
Not that these people were unsophisticated or uneducated but they had formulated their expectations based on a few stories from friends, the media and the story of the “unbelievable deal the bank gave someone!” Now there are some bargains in Sarasota. However, one has to be realistic about what the prices in Sarasota will bring up.
Was this a waste of my time? Maybe not. Perhaps they will return or send me a referral. I will start the next customer relationship a little differently. I’ll send them to my blog Florida Next and my FB page Sarasota Suze and they can learn about the best ways to buy, where to buy and what goes on in Paradise. Customer education builds respect and the understanding of the value a Realtor brings to the situation. We want our potential Sarasotans to know that Sarasota real estate is selling,but not for "pennies on the dollar."
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