Got this idea from Herb Hamilton's featured post today "Doom or Gloom or Huge Success."
Active Rainers - let's have some fun. In the next 48 hours, go out and preview ten listings in your area. Any ten you want. Make it easy on yourself and preview the ten homes closest to your home. It'll take you an hour or two.
Then report back. Of those ten properties, how many are being competently marketed? How many are not?
To my way of thinking, here's what "competently marketed" means:
- The home is easy to show (yes, even on Sunday)*
- The sellers know to be gone for the showing*
- The home is clean, tidy and smells good*
- It is, of course, priced well
- If there's a brochure box, it's full
- The MLS description is enticing and intriguing, not to mention accurate
- The MLS listing includes great photos
- There are no barking dogs locked up in the laundry room*
- There is no lingering odor of Football Game Chili in the air*
- The lockbox and key work smoothly*
*If you're saying that these are seller responsibilities and beyond your control, you're wrong! It's our job to make sure our sellers know THEIR jobs as partners in the home-selling process.
See, here's the thing. Our job, as real estate agents, is not to prospect prospect prospect until our fingers go numb. The reason we have a license for what we do is because we provide an important service to those people who honor us with their business. We owe it to our sellers to give their listings our full attention and commitment ... instead of fitting in our home-selling activities around our prospecting efforts.
I'll betcha that out of the ten listings you preview, very very few will meet my standard of competent marketing. I'll betcha most will fail miserably. I'll bet it will be clear to you which homes are marketed by someone who gives a damn about selling their listings... and which ones are marketed by someone who has better things to do.
Imagine if we all cared about selling our listings. I mean, really really cared. Imagine if we all had the guts to tell our sellers what's what and why. And how. If we all spent just one hour a day making sure our listings are being properly marketed and presented to the market.
We could turn this mess around.
copyright Jennifer Allan 2007