The Difference Between Keywords, TAGS, and Categories

Reblogger Holly Weatherwax
Real Estate Agent with Associate Broker, Momentum Realty

This is a great explanation for ActiveRain Newbies (and others) about Keywords, Tags and Categories. It is important to understand not only what you are doing, but why. This provides a good foundation.

Original content by Tammy Emineth

The Difference Between Keywords, TAGS, and Categories

This is probably one of the biggest questions I get. These three types of SEO terms can get confusing and many don't know the difference much less the point of them.tags, keywords and categories


- A keyword is what you want a page or post known for. This is the word or phrase you research on the Google keyword tool AND the search bar to determine what people are actually looking for and how high is your competition. (See - how to optimize a post for more on that). Once you have 1-3 keywords or phrases that you want to focus on, you naturally add them into your content.  You want to have this phrase or word about 1-3% of the content text itself AND include it in the title of the post AND description if you have a space for that. This is typically allowed on WordPress or other website meta data. The keywords on the meta data doesn't really mean much anymore but make sure your phrase or word is in the description AND the title of the page or post. This is what your post is now known for.  Google will then solidify this page with those keywords or phrases and rank it accordingly.


Tags are used primarily in blog settings but some non-blogging platform sites may offer them as well. A TAG is a word or phrase that will categorize your post into clumps of posts all carrying that same tag. For instance: If you wrote a post or page about foreclosures in Wenatchee Washington, your tags would probably be:  "foreclosures" - "wenatchee" - "real estate" - "wenatchee washington" TAGS are case sensitive so once you choose a tag, use it the same way every time. Wenatchee and wenatchee can be seen as two separate tags. It's best to keep everything lower case for TAGS.

Now the next time you write a post or page, maybe this one is on Events in Wenatchee Washington, you will use the tags "wenatchee" and "wenatchee washington" (you may choose to add more such as "wenatchee events") NOW you have two pages using the same two tags. The more you use the same tags for different posts or pages the more important that tag becomes thus anchoring your site with that topic more and more. PLUS if you or anyone else clicks on that tag - either at the bottom of the post, page or if you have a TAG CLOUD showing all your TAGS on the side bar, they will be brought to a page with every post or page listed that included that tag. So you have basically categorized your posts in TAG format AND you have solidified your entire site with whatever TAGS you use most often. TAGS and keywords can be the same but TAGS tend to be shorter phrases or one word.


A category is just that. Most blogging platforms and especially WordPress use categories to clump together the posts into a more user friendly way. Unlike TAGS, categories are more for the reader than the search engines. Take our example above: We would probably have a category for Wenatchee Buyers, Wenatchee Sellers, Wenatchee Foreclosures, Wenatchee Information etc... Then anytime a reader clicks on that category, every post you put in that category will show up in list format. If a buyer only wants information on buying Wenatchee real estate, they can click on the category and see a list of all the buyers information written on that site. Same with sellers or whatever category you have chosen to make.

Categories are more for human readers, TAGS are more for search engines, and keywords are for both.

Remember to use your keywords in your title, description and content, TAG your post appropriately with 3 or 4 basic subjects and put your post in the right category for readers to organize what they want to read.



Tammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  


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Linda Jamail Marshall
Linda Marshall,Houston Texas, Linda Marshall, Realtors® - Houston, TX
Broker, ABR,QSC,RECS,ACRE - Innerloop Houston, Tex

This was such a great post and oh so helpful for those of us who are tech disabled.

I had just marked to reread in a bit, thanks for reblogging this great info.

Greetings from Innerloop Houston Texas

Linda Jamail Marshall, Independent Broker


Nov 19, 2011 08:50 AM #1
Brett Reichel
Homebridge Financial Services - Rancho Cucamonga, CA
MLO 210215

I really enjoyed the post - very helpful.  Thanks for sharing your expertise!

Nov 19, 2011 08:53 AM #2
Daniel J. Hansmeier
Rochester, MN

Important info to know. Thanx for sharing.

Nov 19, 2011 09:06 AM #3
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thanks Holly for the reblog! I really appreciate it! Glad it was helpful for you and useful to others.

Have a super weekend!

Nov 19, 2011 09:17 AM #4
Ellie McIntire
Ellicott City Clarksville Howard County Maryland Real Estate - Ellicott City, MD
Luxury service in Howard County & Catonsville

Great one to reblog. These have always been a puzzling thing to me. 

Nov 19, 2011 12:06 PM #5
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

Exceelent choice for a re-blog Holly. Tammy hit a home run with this post and you did too for re-blogging it for those who might have otherwise missed it.

Nov 19, 2011 12:16 PM #6
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