Nestled in the shadow of the Anaheim Convention Center, an online marketing conference, for real estate agents and mortgage loan originators, was hosted by Greg Swann and Brian Brady. Last Friday, November 11, 2012, 20 people shared best practices at the Cortona Inn, from Noon until Midnight. Some highlights, courtesy of Sean Purcell, a REALTOR in La Mesa, CA: Greg Swann led us off with a demonstration of his Chinese army; software which creates tens of thousands of unique webpages, with granular listing data. Greg showed us how he can close the publishing gap, in less than an hour each week. X Scott Schang came to Unchained 2008 on, how he has described it, “his final few bucks”. He took the ideas offered there, implemented them here, and created a business which employs a half-dozen people. He shared his online business plan, his accomplishments and mistakes, and how he overcame market changes to stay relevant in the consumers’ eyes. X MarkMadsen and Tony Sena attended Unchained 2009, learned some valuable information and made invaluable contacts, to launch their latest venture, Shelter Realty. Their presentation chronicled the steps they took to make this new business a force in the SERPs. X Eric Blackwell knows search engine optimization. When we first met Eric, at Unchained Orlando, he was toiling away for a Louisville brokerage. The contacts he made, along with some salesmanship skills he learned, set Eric up for the challenge of entrepreneurship. Eric runs his own SEO consultancy; Eric on Search. Today, Eric helps regional brokerages and high-producing agents, dominate the SERPS in their region. X Finally, I offered some ideas about how my email marketing campaigns went from a 19% open rate to over 40%,. More importantly, my click-through rate tripled, using one simple idea to personalize the message.
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