Gulf Shores and Orange Beach travel and tourism brings in record revenues! 2007 was the top revenue year for our Gulf Coast community, but not anymore! Gulf Shores and Orange Beach banded together to boost their travel and tourism efforts with marketing dollars and new campaigns to see that 2011 went over 2009s top numbers. And it did! The summer season has brought in 18% more than the 2007 precedent, and year to date numbers are in line to be a 17% increase overall.
Of course The Gulf Shores and Orange Beach travel and tourism numbers from 2010 were sagging due to the BP Gulf Oil spill. The 2011 numbers are towering over 2010 by an encouraging 51%! Without a doubt Gulf Shores and Orange Beach tourism would have seen an increase over last year with little effort. But to triumph over a record year (2007) after such a depressed previous year is something to shout about! We are back!
The marketing efforts of Gulf Shores and Orange Beach Convention and Visitors Bureau along with the Alabama Tourism Department should be praised; they got it right. Added events such as the Hangout Music Fest, along with the corporate sponsorship with the SEC and all of the great ads put together in conjunction with historic SEC coaches helped remind the Gulfs target audience that the Gulf is still here and open for business! Our beaches are as white as ever, and our community still encourages a family atmosphere, we are the place to bring your family.
Thank you to the CVB and ATD for boosting the Gulf Shores and Orange Beach Travel and Tourism back to where it belongs.
For more on this story see the Yahoo! Finance Article here