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With Many Choices, Westchester Shoppers Will be Pleased by Renovations at Cross County -- Shopping Center Embraces New Technologies

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Westchester County is well known for its myriad shopping choices, and things just keep getting better. That is particularly true in Yonkers, where the Cross County Shopping Center enters the 2011 holiday shopping season having just unveiled a $250 million renovation.

For those who can’t wait to start their holiday shopping, Cross County Shopping Center has made things very easy. This year, Westchester shoppers can take a short nap after finishing their Thanksgiving Dinner and then head out to the newly renovated Cross County Shopping Center for its midnight kickoff to Black Friday.

Shoppers are being urged to grab their smartphones, because the newly renovated shopping center is also embracing the latest online and social media technology this holiday season. Macy's, Aeropostale, Gap and Old Navy are just a few of the retailers that will open their doors at midnight with spectacular holiday savings! And Cross County Shopping Center will help get your holiday shopping season off to a great start with entertainment, snacks and much-needed Energy Drinks.

The Cross County Shopping Center, the county’s oldest shopping center, is firmly positioned as a leader among the region’s shopping venues. Now, the shopping center is engaging with its delighted customers on Facebook and Twitter – and showing off its new features and offerings on its revamped website. Cross County Shopping Center’s Facebook page has nearly 6,000 Facebook fans, and its Twitter account has more than 600 followers.

As another example of the shopping center’s enthusiasm to embrace the latest online developments, Cross County will prominently display 75 holiday signs featuring QR codes throughout the complex – providing another way for customers to engage and glean the most current information as it becomes available.

A QR code (abbreviated from Quick Response code) is a type of matrix barcode that allows information to be accessed easily by readers found in most of today’s smartphones. QR codes are often used to guide users to specific web addresses or URLs. The QR code signs will provide an easy way for shoppers with a smart phone to connect with Cross County Shopping Center on Facebook and Twitter, as well as a direct connection to the shopping center’s latest specials, events and email sign-up page.

Cross County Shopping Center’s extensive renovation and remerchandising of the property has positioned the 1 million-square-foot outdoor shopping center as one of the region’s most successful and enduring retail developments. Cross County Shopping Center has long maintained that its connection with the local community is what has set it apart from other shopping centers.

With its forward-thinking use of social media, and its commitment to improving the sCross County Shopping Center QR Codehopping experience, it appears that connection will only be strengthened. At the grand re-opening event last month, Yonkers Mayor Philip A. Amicone said “Cross County Shopping Center is an integral part of the fabric of our city. This project has created more than a thousand construction jobs and hundreds of new permanent jobs for our community, and Cross County is one of the city’s largest revenue generators.”

"Westchester loves to shop locally and the Cross County Shopping Center has been filling that need for close to six decades," said County Executive Robert P. Astorino. "Its redevelopment positions it as a go-to destination for shoppers for years to come and is a sign of confidence in the county's continuing economic growth."

Chris S. Cornell manages the Westchester Social Media Facebook page and the WestchesterSocialMedia.com website. The use of social media in the real estate profession is one of the areas of particular interest to Westchester Social Media. Cornell is Director of Social Media at Thompson & Bender, a leading public relations, marketing and advertising firm. Cross County Shopping Center is a client of Thompson & Bender. Cornell writes columns and articles featuring clients and non-clients.