Soon you will be writing a check or making a credit card payment for your yearly National Association of REALTORs dues. Aside from the obvious, ever wonder what you’re getting for your dollars? Well, Non-Techie Blog readers – a lot. In fact, I’m here to tell you that one of the things you get that is highly valuable is great research. And NAR’s research of consumers and of REALTORs tells us that there is a great divide between the average age of the typical home buying consumer and REALTORs. Check out these facts:
- In 1999 the typical REALTOR was 52 years of age. In 2011 the typical NAR member is now 56 years of age. This age is thought to be rising further.
- And yet, the age of the typical first-time buyer has slid to age 30 in 2011 – down from 32 in 2006.
Economists and market researchers call this a Generational Divide. If you want to be successful in your business do not ignore this! Get to know and understand Generation Y (Gen Y) or The Millineals, make changes in how you communicate and connect – then benefit from your efforts.
- Millineals are those born from the mid-1970s to about 2003. They were born with and fully embrace technology.
- Millineals text a lot, communicate via social media, sleep with their smartphones and value instant gratification.
- Millineals are “digital natives” or those wherein technology is an integral part of their day to day consciousness. “Digital immigrants” are late adopters that must catch up.
Thanks to Sam Jackson from Long and Foster. Our IT guy~!!!!!! I love his blogs!!!!! His actual title is::::::
Director, Information Services Training
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