Why It's So Important to Stage a Vacant Home
People Don't Buy Houses, They Buy Homes
The number one reason a buyer purchases a home is because it "felt like home." It was warm, inviting and the buyer made an emotional connection with the home. When have you ever heard of an empty room described as warm and inviting? Steril, cold and uninviting are the three most popular words to describe an empty room.
Without Furniture, There is No Frame Of Reference
How big is this room? Without furniture it's incredibly difficult to tell the scale and size of a rooom. When the buyer does not have answers to their question - they will walk away.
What Is This Room For?
Many times a buyer can't even tell if it's the living room or dining room in an unfurnished home. Don't keep them guessing because it only distracts them from considering the home as a purchase.
When A Room Is Kept Empty, Buyers Focus On Negative Details
Can you imagine a brand new Mercedes without a paint job? Do you think people would notice the beautiful car or the missing paint? It's so much easier to notice that crack in the wall, or the chip in the tile when there is nothing else to look at. Home Staging capitalizes on the positve aspects of a home,while de-empahasizing negative aspects in order to position a home that will make an emotinal connection with buyers.
Before Staging - What Room Is this?
Only 10% of Home Buyers Can Actually Visualize the Potential of a Home
Nine out of every 10 people walking in the home have no imagination of the wonderful possibilites the home has to offer them. They just can't picture it. Don't let a simple thing like no furniture or limited furnishings ruin your sale. Don't take those odds; they will hurt you in the price significantly!
After Staging - Oh! It is the Formal Dining Room
Vacancy Rate Is At All-Time High
According to the Census Bureau the vacancy rate of homes is at the highest level they have ever seen since they started tracking it 40 years ago. The home needs to differentiate from all the empty homes on the market that will continue to stay there without considerable price decreases.
-Home Staging Resource & Stage Right Design, Inc.
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In 2010 Stage Right Design, Inc. staged 103 Vacant Homes in the Sacramento Tri-County Area. 93% of those homes SOLD and were off the market in 71 days. Our stagings sell homes faster and for top dollar. Our statistics say it all: Current days on the market with our staging is 38 days.
Ryan Dressel, owner of Stage Right Design, Inc., a full service Home Staging and Design Corporation that offers "DESIGN THERAPY" for your home or business! We are located in Roseville, California and service the entire Sacramento Tri-County Area. With 4 years of great success Ryan has been featured in Sacramento Magazine, Sacramento News and Review, KFBK radio, SMUD's Home of the Future and HGTV's show "The Big Reveal". Ryan has also designed and staged California Closest Roseville, CA showroom. Stage Right Design, Inc. proudly serves Roseville, Granite Bay, Rocklin, Lincoln, Sacramento, Folsom and surrounding areas
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