Along with the Christmas season, the arrival of December means that it's time to finalize our business and marketing plans for next year.
A key element of planning next year's activities is reviewing this year's results.
Looking back at the past 11 months, how satisfied are you with the results that you have achieved to date?
If your results met or exceeded expectations, congratulations. Keep doing what you have been doing and 2012 should be as good as, if not better than 2011.
What Happened?
If however, your results failed to meet expectations, before blasting ahead to 2012, spend some time figuring out what happened. But don't waste time examining external factors such as the economy, market conditions or the competition.
Those factors are totally beyond your control...so blaming them for your lack of success simple dodges the issue.
To learn the most from your 2011 experience, focus on the decisions you made and actions that you took.
The most obvious starting point for this focus is your goals...the results that you wanted to achieve this year.
Being totally honest, did these goals reflect the results that you wanted to achieve? Or were they pushed on you by your broker, manager, or some one else.
As well-meaning as external goal-setting is intended, it is not always as motivational and helpful as expected.
Achieving Your Desired Results
Realistically, the best goals for you are the goals that you set for yourself. These goals reflect the results that you want to achieve...not the outcomes that others expect of you.
Your goals reflect your definition of achievement, not some one else's idea of what's right for you. After all, who knows..or should know...your individual strengths better than you? Similarly, who knows..or should know ... better than you how your resources can be applied to attract and serve clients?
Your personal strengths and resources shape and influence your definition of achievement...the goals that you want to achieve.
If your 2011 results failed to meet expectations, perhaps you were using the wrong definition of achievement.
To learn more about the definition of achievement see Creating Your Definition Of Achievement
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