Jaz Cook: Real Estate Specialist in San Diego, CA

Real Estate Sales Representative with Keller Williams Realty San Diego Central Coastal - California

Jaz Cook

Hello, my name is Jaz Cook, and there are two things in my life that I am particularly passionate about.  The firstand foremost is my wonderful and loving family, and next comes the enticing world of real estate. 

I dived into real estate when I was very young, having been buying and selling homes since the age of 17.  I have spent the majority of my life learning and experiencing all that being a Realtor has to offer, and at this point in my career I don't see there being any challenge I can't tackle. 

When it comes to real estate, I believe there is so much more to the process than the transactions; it's also about how you present yourself and utilize your skills. 

I genuinely believe in giving my clients the time, effort and and exceptional service that surpasses what I would expect as a client.  Client satisfaction is an enormous motivator for me, and is a reward in itself to know that by doing my job I have had a positive impact on someone's real estate experience.

Jaz CookBuying or selling a home isn't about me telling clients what to do, it's about listening to the specific details of what they are expecting or looking for, and then helping them through transactions based on their set guidelines.  I am confident that my complete understanding and experience of real estate process and transactions combined with your individual real estate goals will ultimately result in success as a team. 

I am always up to date on market trends and have a thorough knowledge of La Jolla neighborhoods and downtown San Diego.  If given the chance, I will show you that I am a dedicated and committed Realtor who honestly cares about your needs.  



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Comments (7)

Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

Welcome, Newcomer! I'm glad to see that you've gotten your feet wet with a bunch of comments and 2 posts and a re-blog! Good for you - you're going to have such a great time learning everything and meeting everyone!

Jan 11, 2013 06:06 AM
Keller Williams Realty San Diego Central Coastal - California - San Diego, CA
La Jolla San Diego Real Estate

Thank you Wayne and Jean.

I really enjoy the blogs from Realtors and comments.  There is so much to learn. I am looking forward to it.

 I just read your blog Don't Let the Bedbugs bite...  And could'nt stop laughing!  I didnt know there was such a thing as "BedBug Dog Detective".  I would have found that very comical during inspection.   

My buyer during Condo inspection was searching for Scratches in the kitchen hardwood flooring. Brand new high end building.

He was on the floor on his stomach looking from every angel and found a scratch when the sun hit the spot.  OK. 

Then he looked at all the walls to check the paint and found a flaw in the master bedroom closet behind the door!!!!! LOL!  I was in shock.. smiling. Needless to say it was very important to him and seller took care of it.

There is never a dull moment in Real estate!


Jan 11, 2013 08:04 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

"It's also about how you present yourself and utilize your skills."

     Hi, Jaz!   Belated welcome to ActiveRain.   Real Estate runs in your blood; it shows in the words of your Blog!  

Mar 25, 2013 11:28 PM
Keller Williams Realty San Diego Central Coastal - California - San Diego, CA
La Jolla San Diego Real Estate
Hello Fred from Tallahassee Florida, how are you doing? I was there 2 years ago realtor/friend gave me a nice tour of Tallahassee and I learnt it was Capital of Florida. I thought  Disneyworld was the Capital..... just kidding!
Long story but interesting Real Estate journey, I will never forget when a municipality/city guy came knocking at our front door and asked my mom if she was interested and willing to sell her PLOT she had bought 25-30 years back. She had completely forgotten about it and now the area was a small happening city and the lot was right in the hub of things. She had purchased it for $200.
Needless to say it was a Jackpot. I found this very fascinating so at a very young age I developed the passion for real estate, it definitely runs in my blood. You can say that again. I would give my opinion, suggestions and how to negotiate on properties, farm land, not graduated from high school yet.
My grandfather, retired colonel would actually call me in on family round table meetings. Looking back I think it was amusing and fun listening to my negotiation strategies. I would actually seriously argue why it should be done my way :) I can spot  Homes, Land or Investment properties and I have a vision I was told haha....and can make a decision in minutes when it comes to buying for self or family members.
So buying and selling homes comes naturally to me... very very passionate about the real estate industry. Market goes up and market goes down, it is like riding the wave and enjoying it ! My favourite saying "You have to know when to Buy and when to Sell" that is the name of the game. Love the game!!! In real estate if you snooze, you lose! Snooze, YOU lose!
Mar 26, 2013 07:09 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

You were meant to blog....nice style and easy going delivery!  Write more, write more!

Apr 28, 2013 05:29 AM
Keller Williams Realty San Diego Central Coastal - California - San Diego, CA
La Jolla San Diego Real Estate

Hi Sharon Tara New Hampshire Home Stager, who magically transforms any ordinary home into a model home. I read the reviews and testimonials on your Active Rain profile from happy agents and clients. Very Impressive!
Thank you for the kind words of encouragement for me to blog more. I understand blogging is incredibly important, it is just making the time to blog! I will make a conscious effort to write more:)
Lets talk about home staging for a minute, one of my favourite topics. I firmly believe if the home is staged tastefully not only it sells fast but it sells for more than if it was not staged.
Few home sellers understand the benefit of staging their home and they see value and are receptive to ideas. These receptive home sellers see the BIG picture.
Few home sellers sadly don't see the value. They get all wound up at the thought of staging. Why would a real estate agent suggest home staging before putting the home on the market?
Certainly not because it is going to benefit the realtor! It benefits YOU the seller. We suggest home staging if we feel it will be attractive to buyers. And if it attracts many buyers, home seller will receive multiple offers.
When you receive multiple offers the VALUE goes up even higher. That is why is it important to stage a home before putting it on the market for sale. It is all about YOU the SELLER.
Good real estate agents always think about their client first and foremost, they suggest home staging only because they have best interest at heart. They want to get the most money possible for you from the sale of your home, no other reason for staging the home.
Sometimes you are almost tempted to ask the home sellers "What possible reason does a realtor have for suggesting home staging"???? NONE! The little extra cash they invest in making the place presentable helps bring maximum amount for their home, wouldn't that be great?
Sharon please read this email I sent  3 weeks ago to a absentee home seller, ( tenant occupied ) ... tenant and landlord are best friends :)  let me know your thoughts.
The unit most definitely needs fresh coat of paint. And the stairs? we need to replace carpeting. Plus cleaning  is required and window treatment. I have a painter that is quite reasonable, and carpet installer I use for my bank owned properties, if you wish I will get a quote for you.

Basics to getting your condo sold in as short a time as possible and for the best and highest price. Here are seven easy steps,  mini makeover appeals to the majority of condo shoppers.  After all, you only get one chance at a first impression so why not make it a good one!

1) De-clutter - this is probably the most cost effective yet easy improvement. When it comes to showing the unit, less is more. De-personalize remove religious items, family photos, gadgets and knickknacks.

2) Clean - I know everyone is busy, but grab the vacuum and the glass cleaner. Do all the deep-cleaning jobs that was put off and leave no bath tile unscrubbed nor ledge undusted... make the place shine.

3) Paint - Freshen up the interior of your condo unit with a new coat of paint. Use a neutral colour to make the space appear larger than it is and also to allow the buyer to envision their own furniture in the space. ( Or give the new buyers allowance for the paint )

4) Use plants to give the condo a natural element that says "fresh" and "sunny."

5) How a home smells can make or break a buyer's opinion of the place. Use scented candles for showings or a mild air freshener to ensure a pleasant, welcoming atmosphere.

6) Not everyone is a dog or cat lover. Many people don't like dogs and cats or anything with fur especially because they are allergic to them. Please have your pets in a garage during showings or take them for a walk.

7) Shampoo the carpet areas or replace old broadloom with simple neutral broadloom.


Brokers caravan is every Friday between 9:00 am to noon. This is when all the agents come in to preview the property for their buyers. One open house may be required on the weekend.


I hope all this helps, if you have any questions or concerns please do not hesitate to call me. Regards, Jaz.

I thought as soon as the condo is ready we could take really nice pictures and put it in MLS. Needless to say the home is not on the market yet!!!!! LOL!
Apr 28, 2013 04:03 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager
There are at least two possible posts in your comment! I rest my case....write more! As for your email to the seller....great advice. The only thing I disagree with is using scented candles...many people, like me, are sensitive and or allergic.
Apr 30, 2013 12:24 PM