Could the old saying, "people love to buy, but hate to be sold", really be so true? I think so.
Right or wrong, our culture has conditioned us to equate selling with gamesmanship. Thus, when buying situations arise, most try to avoid any living, breathing being with a name tag...atleast until we've had the chance to do a little research of our own. That's why low touch items as QR codes can become so hot, so fast.
When we do deal with a real person,we prefer to buy from someone we consider a friend.
That's sounds good and all, but we'll all starve if I we had to rely only on our pals to make a sell.
The solution: focus on the client, their wants, their needs. If your going to call on a prospect, do it with the heart to genuinely help them, provide value, and answering their questions honestly. If the opportunity presents itself,consult them even deeper, and give your expertise away.
Some will say this approach is a waste of time & money. Who wants to spend any extended time with a prospect without first getting some type of solid commitment, right?
Remember this: there is something very powerful about a person in sales who can speak with candor one moment, and humble
themselves as a servant the next--just like a good friend.
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