Success Is Not Magical....It Takes Determination And Effort

Managing Real Estate Broker with RE/MAX Executive Realty 104763

If I were a newly licensed agent trying to get off the blocks today, I would focus on the quickest way to make my phone ring.  You’ve struck oil, if you’ve found a “for sale by owner.” 

The “fsbo” is a commission check waiting to be signed.  It’s a homeowner who wants to sell but also wants to save money.  The majority of “fsbo’s” will pay a co-broke fee. 

Call that homeowner and ask if they would be offended if you previewed their home.  Of course they won’t be offended, and that question always results in a positive answer. 

Once you are face to face, offer to do some online marketing of their home.  Make your phone ring by using their home to market.  The “fsbo” is a prime candidate to assist a new agent with starting a new business. 

Many years ago, I managed a new Century 21 office for an absentee  broker/owner in a marketplace where I did not know anyone.  All of the agents were newly licensed.  Our inventory was “fsbo” homes, and with this inventory, I made the phones ring.  That office is going full force and is very stable today.

New agents should not wait for the phone to ring with generic calls in the office.  You may have a very long wait.  Search for those “fsbo’s” and make them work to your advantage.  Your phone will'll sell something....and you'll feel like you pulled a rabbit out of a hat!! 


Posted by


Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038


Exclusive Marketing Agent for The Todaro Team


             Copyright © 2009 - 2018 Barbara Todaro

                               All Rights Reserved



Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Tim Hill 11/29/2011 06:49 AM
  2. Jerry Newman 11/29/2011 01:26 PM
  3. Maria Gilda Racelis 11/30/2011 08:03 AM
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Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Barbara this is a brilliant idea-THINKING OUTSIDE OF THE BOX. I thought about doing this Barbara but I thought I couldn't do it because it was a FSBO. So I guess I would put in the comments that "THIS IS A FSBO". And would I have to type out a separate agreement stating that if I bring you a buyer,I will get a 3% commission? Thanks for sharing. Great post.

Nov 29, 2011 01:31 PM #78
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Barbara -- I've never thought about this, but it is an interesting idea.  How do you actually market the property?  Do you market it as a fsbo on AR or on FSBO sites????

Nov 29, 2011 01:33 PM #79
Judith Parker
ProStead Realty - Charlotte, NC
CRS, GRI, CMRS, Charlotte, NC

Hi Barbara, congratulations on being featured with this great post.  As always this works well for seasoned agents as well.  Contact those FSBO's.  Thanks for sharing.

Nov 29, 2011 01:35 PM #80
Laurie Clark CRB Angel Realty LLC Your Monument Realtor 719-502-6572
CRB-CCSS-ASD-HBS-RSD-Denver Short Sale Agents - Monument, CO
Angel Realty, LLC

Congrats on the feature! What an interesting idea for new agents. FSBO's are so much fun and a little free marketing might lead to a new sale! Great idea. Thanks for sharing.

Nov 29, 2011 01:47 PM #81
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


I hope new agents jump on your suggestion.  When you offer to put the FSBO's home on Internet sites for free or a small fee, they will be thrilled and feel obligated to you.  Great idea. 

Nov 29, 2011 02:44 PM #82
Steve Warrene
Your Town Realty - Lower Burrell, PA
Pittsburgh Real Estate Investment Specialists

Barbara, I don't know why I have a mental block with fsbo's but I will get on board with calling them and turning them into sales.

Nov 29, 2011 02:52 PM #83
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Barbara - Thats a great tip for newbies or for people who just want to make the phone ring.

Nov 29, 2011 03:04 PM #84
Joe Kenny
Realty Executive Midwest - Darien, IL
Better Than Your Average Joe

Congrats on the gold star.  Like Bryer, this is not just for newbies, thanks for the reminder, it's a good life.

Nov 29, 2011 03:09 PM #85
Kim Skumanick
Keller Williams Real Estate - Tunkhannock, PA

Barbara, thanks for the reminder. With our "back to basics" market, I've focused on both FSBOs and expireds, and they have resulted in a steady stream of business and referrals too!

Nov 29, 2011 03:36 PM #86
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas


You are always a great inspiration!  Thanks so much for sharing your advise with us!

Nov 29, 2011 03:53 PM #87
Listing Solutions
Listing Solutions - Saint Augustine, FL
Solutions Outside the Box


What a great post. I have seen Kim Dickey's presentation several times on FSBO's and she shares some of your thoughts and ideas. Keep on keepin on! Best of luck in 2012!

Nov 29, 2011 06:32 PM #88
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Suddenly Barbara I've got this image in my head that a FSBO owner sign is just a seller crying for help.

Nov 29, 2011 07:21 PM #89
Kathryn Acciari
Century 21 Real Estate - Shrewsbury, MA
Brand Ambassador and Business Coach

Hot topic, Barbara!  I see a FSBO webinar in your future.  :-)

For those looking for FSBO's, the Zillow "Make Me Move" is another source of potential FSBO leads. 

Nov 29, 2011 11:26 PM #90
Cheryl Ritchie
RE/MAX Leading Edge - Huntingtown, MD
Southern Maryland 301-980-7566

There are some good FSBO services available to provide the info daily to you, too!

Nov 30, 2011 12:32 AM #91
Bill & Cyndi Daves
Hiawassee, Young Harris, Blairsville, Hayesville, Murphy and Beyond! - Hiawassee, GA
TeamDAVES - Your REALTORS In the GA/NC Mountains!

Barbara -  Thank you for sharing your position on charging the FSBO seller.  I totally agree and glad we're on the same page on this one!

Have a great week!


Nov 30, 2011 11:28 AM #92
Former Agent
None - Adak, AK

Hi Barbara.  I am confused by your post.  Are you suggesting one would represent the Seller without a listing agreement, or that one would advertise the FSBO property intending to secure a Buyer?

Dec 01, 2011 08:27 AM #93
Jairo Arreola
Lotus Group Realty - San Jose, CA
VA Home Loan Specialist - SF Bay Area - South Bay

Great Idea Barbara. I have not seen many FSBO's in my area.

Dec 02, 2011 07:15 PM #94
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"'re not soliciting a're advertising to make the phone ring....and you'd be a buyer's agent....often the seller does hire you after a few showings to list the property....

Dec 02, 2011 10:29 PM #95
Team Randy & Jenny Thomas
Team Thomas Realtors - Springfield, MO

I grew up working on FSBO's when I started several years ago.  It's almost funny to watch the new Realtors stay away from them...they don't understand you have to start somewhere!  Love the quote "would you be offended" one in my toolbox now!

Dec 06, 2011 08:12 AM #96
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

thanks, Randy and Jenny.....

Dec 06, 2011 10:19 AM #97
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