5 Rules You Must Remember When Blogging

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

If you're new, you are probably writing for the reader. As we go along and learn more about the SEO side we may tend to shift our thinking and write more for search engines. But just like that old adage that innocence is best, how you started out writing may be the way you should return if you have lost some of that drive that first sent you into the blogging world.

stand outRemember that your readers are human.

If you wouldn't want to read something, why should anyone else? It's easy to get caught up quickly with the idea of keyword manipulation, title strategy and tagging but you also have to remember that you want human readers to see your content and engage with you as well. Naturally adding keywords into your content may seem like a stretch but write first, optimize second. Have your set of keywords on a separate paper and add them in where you think they would naturally flow after the blog is written. You don't need 10 keywords per blog either. Sometimes just one or two is all you really need. You don't need to keyword stuff or bold every other word for your blog to carry some weight.

Proof it..... then proof it again.

I have read too many blogs, and probably been guilty of it myself, where the wording and grammar doesn't even make sense. I get stuck on a sentence because I literally have no idea what the writer is trying to convey. Read it out loud (if you can and your neighbor on the computer next to you won't think you're crazy). Hearing your words aloud will allow you know how the reader is hearing it. Is the punctuation in the right place to relay the message correctly? I am not just talking about spell checking... but Wordo checking.blog customization

Be conscious of the layout

ActiveRain, just like any blog, typically gives you the ability to shrink the width of your blog down to manageable size. When your blog stretches the width of your screen it's hard to focus and our eyes tend to wander. You may eventually lose your reader altogether regardless of what you had to say. Use the customization tool and confine your blog to a more manageable size. Pick a background color and it will shrink the size of the blog. Break up your paragraphs and ideas. Use



at the beginning and tag with ( / ) at the end of a phrase or word you want emphasized. This is a heading tag and will stand out to your reader and to search engines.

Give your readers something to do

If you simply throw out a blog with information, as great as it may be, and never come back to interact with your readers, others will notice and may not continue to interact. I'm sure you have visited a blog before and perhaps not left a comment because you scroll though dozens of comments and never see a response from the writer. They may be reading your comment, but if you never know how they respond, you are less likely to continue to comment. This is the whole purpose of a blog; to comment, interact, learn and grow.

Write about something someone want to know about

This is probably the hardest concept to adopt. We can write for search engines and while we may be at the top of the list, no one cares what we have to say. You can't just write about the same thing over and over and hope to stay at the top. You won't gain readers, subscribers or clients if you are a one-trick pony. Branch out. Be personal, specific, intentional and purpose driven. Have a goal with each blog and keep that in mind throughout the writing process. "What do I want my readers to do after reading this blog?" If you can't determine that, neither will they.



Posted by

Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page


Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comments (96)

Liane Thomas, Top Listing Agent
Professional Realty Services® - Corona, CA
Bringing you Home!

Thank you for sharing some good tips.

Dec 01, 2011 12:21 PM
Adrian Willanger
206 909-7536 AdrianWillanger-broker.com - Seattle, WA
Profit from my two decades of experience

Hi Tammy -I'm constantly looking for tips to upgrade my articles, thanks for mentioning offering a few style tips.



Dec 02, 2011 12:48 AM
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta

Great tips! We can always use new ideas to help make our blogs as effective as possible. Work smarter not harder!

Dec 02, 2011 02:28 AM
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Hi Tammy - great blogging tips. Thanks G

Dec 03, 2011 05:33 AM
Yvette Chisholm
Long & Foster Real Estate, Inc. - Rockville, MD
Associate Broker - Rockville, MD 301-758-9500

This is a great post.   Why it isn't featured, I don't know - but I suggested it!

Dec 03, 2011 05:33 AM
Yvette Chisholm
Long & Foster Real Estate, Inc. - Rockville, MD
Associate Broker - Rockville, MD 301-758-9500

I was reading some responses to questions on Trulia.com from some top agents in the area, and I would never hire them with their poor grammar, spelling, and layout.   You expect your real estate agent to at least be able to review their writing - everyone makes a mistake once in a while, but the ones that can't re-read their answers or spell anything - yikes!  

Dec 03, 2011 05:35 AM
Sidney Kutchuk - Realty Works Temecula Kutchuk - Realty Works Temecula
Realty Works Temecula - Temecula, CA
Realty Works Temecula

Wow Tammy, this should have been featured for sure!  Great post!

Dec 03, 2011 03:34 PM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Thank you all for your comments! I'm sorry I didn't catch them earlier as AR just NOW decided to send me all my past notifications! ugh... But I do read them all and appreciate your comments and encouragement! This was a daily drop post so it probably won't get front page featured but I sure am glad you suggested! :)

Thanks all! Have a fabulous week!

Dec 04, 2011 12:24 AM
DAdrea Davie
Keller Williams Realty - Stockton, CA
Stanislaus & San Joaquin Short Sale Agent


Great information. Especially, since I am in the process of being more involved with my blogging. The tips about the layout was really helpful. Great Post!

Dec 04, 2011 02:00 PM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Thanks D'Adrea! Appreciate you stopping by! It really helps readers to have a layout that's condusive to our eye scope. Thanks again and have a super week!! :)

Dec 04, 2011 02:02 PM
Joan Valverde
HomeSmart - Colorado Springs, CO
GRI,CDPE,CNE,MRP,SRES Colo Sprgs, Blk Forest, Monu

Tammy, great information here.  Missed this when you originally posted, and saw on Rebekah's repost.  Great choice!  Thank you for always sharing good info.  You make it sound so easy......  Now just got to write those blogs!

Dec 04, 2011 02:54 PM
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Tammy,

You hit it out of the park again!

Lay out is terrific.

Lots of interesting (and funny) graphics.

And good readership.



Dec 05, 2011 10:17 PM
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

I need to pay attention to h1 and h2 tags. More so, I should learn what they mean.                                   

Dec 13, 2011 01:22 PM
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Tammy - Thank you for sharing detailed quality information on five rules you must remember when blogging.

Dec 13, 2011 03:47 PM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Thanks so much for the comments!! Glad these tips are helpful! :)

Dec 14, 2011 08:33 AM
Mike Dobbins
Realty ONE Group - Cave Creek, AZ
Scottsdale, Cave Creek, Carefree

Thanks for the great info!

Dec 15, 2011 08:03 AM
Dale Taylor
Re/Max 10 New Lenox Illinois - Frankfort, IL
Realtor = Chicago Illinois Homes Townhomes Condos

I have mastered the photo inserts.  Next I will teach myself the background colors.  Thanks!

Jan 02, 2012 02:30 PM
Matt Robinson
Professional Investors Guild - Pensacola, FL

Tammy, really good information.  I am always trying to learn how to make my posts better.  While I haven't yet taken the time to implement key word and link strategies, I know it's something I need to learn about. Thanks for providing such good content for all of us newbies. 

Jun 07, 2012 04:39 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

I book marked a re-blog and I am beginning to see that it may have been your blog!  Every link I hit  goes to one of your blogs!  There is a lot of good info!

Jul 10, 2013 03:13 AM
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Trying to become a better blogger myself. Don't know how to use the <h1> and <h2> tags though. Got to work on that. Thanks for sharing.

Nov 15, 2014 08:32 AM