Does HomeGain BuyerLink suck?

By
Real Estate Broker/Owner with Northern Virginia Homes - FRANKLY REAL ESTATE Inc

So based on the recommendation of some online guru I signed up for Homegain's buyerlink program through Mark Ghali.

They drive traffic to a landing page that they designed (which I think is crappy looking, but if that works... ok sure) and you just sit back and wait for people to fill out a form to get access.

Given that I own FranklyMLS.com the most open access MLS search, I can see why you might ask why would I try this? Well I am open to trying new things and apparently, like my last blog post "Are consumers dumb", others have had success with this doorway model. Apparently for them, consumers WILL fill out a form and give you aton of info.

 

Well has it worked? $72 and 50 visits... only 1 registration... Oh and that was me testing to see if the system worked. So essentially ZERO.

WHen they expect 10-15% conversion... and you get 5%, I can see disappointment. When you get

 ZERO, it just seems more like a scam. 

 

Update 12-6-2011: I have cancelled the service. Note that they can get a good 45 days out of you. How? Well their terms say they need 30 days notice to cancel. So if it takes you 2 or 3 weeks to determine if it sucks, you THEN have to keep on for another 30 days. What a racket. So if Mark Ghali tells you you can get 10-15% conversion (and up to 50%) on their designed landing pages... ask them about this blog post.

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Rainmaker
1,931,321
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Organic creation of content that the buyer needs, videos of the local area, properties, how to's to save time, gas and let them in to more properties. That is where you spend the time and not shelling out money to lead generators.

Nov 30, 2011 02:54 AM #1
Rainmaker
138,114
FRANK LL0SA Esq.- Northern Virginia Broker .:. FranklyRealty.com
Northern Virginia Homes - FRANKLY REAL ESTATE Inc - Arlington, VA

Been there done that. That is fine, but it doesnt get you 300 closings a year 100% from the internet.

Nov 30, 2011 03:00 AM #2
Ambassador
1,720,911
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Frank - sorry to hear that, but I am not really surprised. I usually have a sound dose (beyond grain) of salt, but once got swayed and tried Trulia.

I got a lot of requests, and finally figured that I was sepnding a lot of time on responding to people who never were buyers

 

Dec 05, 2011 03:32 PM #3
Rainer
77,861
Dan Walker
Walker Realty - Salt Lake City, UT
Specializing in Gated Communities

A few years back I used Buyer link and had cery good results, I also had another agent/friend using Buyer ink. He was closing 25-30 deals a year off of Buyer Link.

I eventually quit when my budget went to crap and my buddy just recently quit. His success with Buyer Link has dropped off considerably. Not sure why.

Dec 07, 2011 01:43 AM #4
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Rainmaker
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FRANK LL0SA Esq.- Northern Virginia Broker .:. FranklyRealty.com

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