Do You Use These Google Analytics Features?

By
Services for Real Estate Pros with RealSupport Inc.

Part of having an active presence online is monitoring and tracking the traffic and interaction you are seeing in all aspects of your internet marketing. From your website to your Facebook business page, there are several marketing tools that you may have set up by now that are meant to translate into new business. Many real estate agents use Google Analytics to track their online presence, which is a great tool to use. In March of this year, Google rolled out a new analytics interface. Up until this point, people have had the option to either convert to the new platform or use the old one. As of January, however, that will change: you will be required to use the new Google Analytics platform.

Don’t panic! If you haven’t converted to the new Google Analytics interface yet, you should be excited to utilize some of the new tracking tools. The new features allow you to track different aspects of your online presence faster and to pinpoint which aspects of your internet marketing are getting the most traffic. As your real estate virtual assistants, we have done a little digging and thought we’d highlight some of the best features of the new Google Analytics platform. Here are just a few:

•    The dashboards. Under the new Google Analytics, you can create up to twenty personalized dashboards with various formats and widgets that make the most sense for what you’re monitoring. If you have more than one area of expertise, for example, you can create a couple different dashboards that monitor the residential part of your website vs. the commercial aspect, or foreclosures vs. single family homes. Tracking each part of your website separately will help you see where you are getting the most conversion, and that can help you get more business.

•    Keyword clouds. Particularly if you utilize blogging as a marketing platform, knowing what keywords to use is very important. Having the right SEO-friendly verbiage is imperative to moving yourself up the Google rankings. Keyword clouds allow you to enter a specific set of criteria and see exactly which keywords are most effective, allowing you to customize your blog accordingly. This is an invaluable tool for when you write your website copy or blog posts.

•    Real-time data. The old Google Analytics had a 24 hour delay of data after each website visit. Now, you can see the activity on your website in real time, as its happening. This is an awesome feature that can help you monitor which times of day your website or social media sites get the most traffic.

•    Social engagement. From how many visits each page gets to how long people spend on each social networking site, this great tool allows you to see which social media sites are successful, which aren’t and what sort of content is getting results. Having an active presence on Facebook and Twitter is just as important as having a great website in this current consumer culture, so if you’re not utilizing this tool, you will want to start doing so.

There are several other important aspects of the new Google analytics platform that you should be using, but these are just a few that stood out as being particularly important. In order to keep your online presence, current, relevant and effective, you need to be utilizing analytics and implementing them into your online marketing strategy.

If you need help with revamping your website, setting up a social media presence or maintaining your neglected blog, don’t hesitate to ask your real estate virtual assistant for help. Whether you’re looking for advice or need help getting set up, we’re happy to help take some of this off your plate and let you focus on what you do best: selling homes.

Make it a great day!

Sarah Kay
Social Media and Copywriting Team Leader

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Kathy Sheehan 12/18/2011 12:55 AM
Topic:
Real Estate Technology & Tools
Location:
Illinois Lake County
Groups:
Online Marketing Help Center
Marketing 101
Marketing Tips
Marketing Services & Tools for Real Estate
Tags:
google
real estate virtual assistant
google analytics
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Rainmaker
617,029
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Thanks for the very helpful info. Bookmarked for appropriate time & attention later....!

Nov 30, 2011 08:48 AM #1
Rainmaker
647,093
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

I always appreciate your blogs.  There is always such great information.  

Dec 01, 2011 12:35 AM #2
Rainmaker
310,766
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Hi Kathy and Brenda,

Thank you both for taking the time to read our blog and comment on it! I'm glad you both appreciate our blog posts and see the value in offering tech information. Many agents don't take the time to utilize analytics tools, but it really is imperative to managing your online presence. It's great to invest a lot of time building up your website, Facebook page, and blog, but if you're not going to take the time to track them and see if they're effective then you could be investing a lot in an initiative that's not working. Using tools like the ones in this blog post will only help you grow your online presence and invest in what really works for you and your business.

We hope you both continue to read our blogs! We'd love to hear your feedback on some of the other tech tips we offer. Have a great day!

Dec 07, 2011 09:40 AM #3
Rainmaker
170,448
Lisa Dunham
Alexandria, VA
Associate Broker, Alexandria Virginia Real Estate

I just caught this imformation on a reblog!  Thanks for sharing.  Hopefully, I can use it to improve my use of Google Analytics.

Dec 18, 2011 01:04 AM #4
Rainmaker
310,766
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Hi Lisa,

Thanks so much for the nice comment! I'm glad someone "reblogged" this, because it's important information! Many agents are using Google Analytics for the basics but don't realize that they can use it to track many aspects of their online presence. It's an important tool to use in your online marketing efforts.

The important thing in internet marketing is to track what works and what doesn't so you know which areas to focus on, and Google Analytics is KEY for that.

Thanks again for the comment, and we hope to see more from you on our posts!

Jan 05, 2012 09:10 AM #5
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Rainmaker
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