Special offer

Buy House, Get Free Beer!

By
Industry Observer with Central Station Marketing

Pete Karreman, owner of Omni Basement Systems, our dealer in Ontario, Canada was always a "think outside the box" type of business man, never afraid of stepping out of his comfort zone. 

Having recently purchased a new home, he was faced with the challenge of selling his old home, in a competitive real estate market, as quickly as possible. 

Already known in the area for driving around town in a decked-out and decaled Nissan Cube with a full-size stuffed mannequin sitting in the passenger seat, Karreman is no stranger to getting attention.

To him, marketing his home is no different than marketing his basement waterproofing services in Ontario.

The house, on the market since November, 12 is located on a half-acre property in Dundas and comes with a pool, home theater, hot tub, and panoramic views. It is listed at $419,900.

It also comes with a buyer's choice of  $1,000 worth of free beer or free wine. Buy the house, get the beer. 

“This is an exercise in marketing,” Karreman said. “This is about getting your name out there.”

As unconventional as it may seem, it worked. Peter managed to get some local media attention, and a recent open house lured 36 potential buyers.

 

 

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