Make a landing page that gets you leads!

Hey Bruno,

I'm looking forward to seeing what you write about for landing pages and auto responders :)

Scott

From what I have read opt-in lists are an excellent source for leads because they are people who are giving you permission to contact them. They can choose to not leave their email address when they arrive on the landing page. I just read "The E-Code" by Joe Vitale and one of the strategies this books talks about is landing pages and opt-in lists.

Hey Bruno I've added you as an associate - waiting to read your next blog!

Good stuff on e-mail usage..... I wold LOVE to know about autoresponders that are FREE...hehehehe

If there is such a beastie out there......

:-D

Take a look at one of my web pages that has autoresponders, free ebook downloads, etc.

http://myIndianapolishOme.com

Weighing in on the 'to register or not to register' debate, if you have something on your site that your visitors truly perceive as being valuable, asking them to register minimally shouldn't be a bad thing.  Ask for a name, an e-mail, and make a phone number optional.  If they give you one, CALL IT and say what you'd normally say to an inquiring prospect!  If they don't give you a viable number, or if you get a bogus e-mail address, don't panic or worry.  Move on with your day and do something otherwise productive rather than obsessing about 'bad leads' on your site.  Most internet visitors aren't prepared to speak to a sales professional (or someone they perceive as trying to 'close' them) when they first visit.  Most start researching many months before they're ready to have a quasi-serious conversation.  Have that conversation when they are ready for you, not when you are ready for them!  Bogus registration information doesn't mean you won't be able to close them later when they have 'ripened' and it also doesn't mean they won't come back to you months later with a real name and number as they feel more comfortable volunteering that level of personal contact.  If your site has what they need, they'll eventually make themselves known to you so you can develop a true relationship beyond them lurking on your website!

A good strategy is to have a well-crafted auto-responder thanking them for registering on your site, hoping they found what information they expected to find (and found it valuable), inviting them to pass along feedback on their experience, inviting them to bookmark your site and take advantage of it as often and as thoroughly as they choose, letting them know how to reach out to you directly when they have a more urgent need or request, and setting some expectation as to how you plan to follow up with them in the future. 

And one final note:  if they ask you to STOP sending them material, STOP sending them material....

Chris,

I agree, ABSOLUTELY, I have spent in excess of ( do not want to admit how much $ ) in the last two years and have learned the hard way of what you say. I know do only organic search's by submitting my sights to the major search engines. I do not get much traffic per day maybe from a low of less than ten to a high of 20 to 25 new searches to my sights per day. But I can tell you the emails and calls ( yes some have called me ) are serious.

So the internet buyer or seller wants there privacy and our site needs to give them enough infomation so that they will come back again and again.

I have had good luck with autoresponders, etc.  I get people email me all the time and say "thanks for writing Craig, that is a great article", etc.  I look at it and just smile:)

Thanks for the info!

A couple of years ago the tech world got all excited about giving lots of info on your site to create "Stickiness" and they showed all the hits you could get by giving out this information which included EVERYTHING you might see in a newsletter - gardening tips, recepies and on and on.  Great give information and make it easy - you have provided value now it's OK to ask for information.  Consumers "Bounce" when there perception is that the value proposition is more in favor of YOU than them.  The pendulum seamed to swing from giving all the information without asking for contact info to asking for contact information without giving anything.  The real solution is a balance of value to lead generation - it works the same online or offline.   Landing page development is a dynamic science in itself - everything matters placement of calls to action - clearly defined "NEXT STEP" and a keen understanding of why they landed on the page.

Thanks!